LG will stop releasing new phones every year
While Samsung and Apple dominate the global smartphone market, LG continues on its never-ending struggle.
The company's mobile division has been losing money for 11 consecutive quarters at this point, and in an attempt to try and fix this, LG's Vice Chairman, Jo Seong-jin said that the company will be shifting away from releasing new flagship phones every single year.
As a response to a question regarding the LG G7, Sung-jin said:
A few days before this, a spokesperson for LG said that the company would be ditching its G-series branding in favor of something new for the G7 in an effort to help boost sales. Sung-jin's mention of the G-series has us uncertain what's going on with the name of the phone, but no matter what happens there, this is a big change for LG.
Yearly flagship releases have become a norm of the industry, and in some cases with companies like OnePlus, a bi-yearly thing. We aren't sure what to expect from "more variant models" of LG's phones, but supporting current models for longer than other companies is something that we're sure some our readers will be able to get behind.
LG G7 (2018 flagship) rumor roundup: Everything you need to know
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Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.
It amazes me that the G6 didn't sell well, thinking that the price is really competitive against the S8.
It unlike the LG G6 has been updated to 8.0 Oreo on Tmobile
Now they are going to shoot their self in the head and kill off sales of their smart phones altogether in the U.S.
Whom ever at LG who is in charge of cellphone advertising and sales should to be fired like yesterday if not sooner.
Even Google has figured out the way to our wallets is thru advertising, even with a faulty product..
If LG doesn't get their cellphones on everyone's televisions no one is going to consider them seeing Samsung and Apple ads all day and night long 24-7/365.
I bet their isn't one LG phone ad in the upcoming Superbowl, where everyone that would buy a cellphone will be watching and the best ads win customers!
I guess LG really is that arrogant that because they have the #1tv and as of now corner the OLED panel market people will automatically associated that with their cell phones. People just ain't that smart, don't give them too much credit.
If your not going to advertise we ain't gonna buy your stuff, it's just the American way. I'd bet that holds true for the rest of the world outside S. Korea.
Go ahead, LG, just admit you lost and drop out of cell phones all together, that's the same thing as not advertising or doing so a little as you do!
I loved my LG G4 so I'm sure the others out afterwards were even better but no one bets on a quitter and that's what it looks to me like LG is doing with cell phones!!!
But I've never been sensible and think most of us who buy the so called flagship phones have more money than sense and would not wait for LG and move on maybe never to return?
LG on the other hand has not much to lose anymore. IF this approach means they'll release phones that they actually thought through and that offer consumers a complete and pleasant experience (and that don't die after 4 months...), they might as well win some people back. Most people don't buy phones every year. And when we look at phones like the upcoming S9 or any of Apple's iCrap devices, it's impossible not to say "meh, I've seen this, it's pretty much the same as last year". That's not good for an OEM that doesn't share the spotlight. Microsoft adopted this tactic of "we'll release it when it's ready and worthy of release" with their Surface line and it has payed off pretty well.
Sony on the other hand releases a new flagship every 6 months and their phones have been on the decline for years. The "more models of the same phone" might also help LG. For example, I would be all in on a model of the V30 that had EVERYTHING the V30 has but came in a 5" or less size (well, with the battery proportionately decreased of course). But because LG only knows how to release phablets, I only know how to NOT buy their phones. It doesn't matter how many of them they release. If they offer me more options, that'll mean they'll stand a better chance of getting my money.
LG may as well hand their mobile business directly to Samsung.
Sometimes I ask myself, what the people on top of those companies have learned. Window cleaner? Whatever... Since the HP desaster with Leo Apotheker, nothing surprises me anymore...
If it did, people would have made the Nexus line and the iPixels a sales success. Instead, they were all (and are still) a flop.
to customers hardcore even though I'm a Samsung lover.
At my store the Lg Reps come all the time to push Their phones
I can't remember the last time the Samsung rep came to the store.
She did call 2 days ago and said Shes coming in 2 weeks with a Samsung S9 dummy phone so that should be interesting.