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HTC Vive will soon be more expensive in the UK, thanks to post-Brexit pound devaluation

HTC will be adjusting the price of the Vive VR headset in the UK due to changes in the value of the pound. While the headset was previously priced at £689, it will now come in at £759.

From HTC (opens in new tab):

HTC continuously monitors and adjusts pricing to ensure we are providing our customers with the best value possible.  Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK to £759 + P&P.  The adjustment will come into effect on Monday 1st August.

The value of the pound has dropped over the last month, leading to many companies raising the prices of their products in order to maintain their margins within the UK. We have seen similar moves companies like Dell with its PCs, as well as OnePlus, which raised the price of its latest phone, the OnePlus 3, in response to the weaker pound.

11 Comments
  • I gotta love living in the U.S. Best prices in the world. Posted via the Android Central App on Moto G3 16/2 on $35 Cricket wireless plan.
  • Not with these data packages Posted via the Android Central App
  • I agree but, everything is falling into place now that T-Mobile is offering decent deals. Most carriers have to go down in price. Posted via the Android Central App on Moto G3 16/2 on $35 Cricket wireless plan.
  • Obviously stuff is still cheaper in the US but remember UK prices always have all taxes included Posted on LG V10 via the Android Central App
  • When htc announced the price the dollar was trading at $1.41 to £1.00. The exchange rate is now $1.32 to £1.00, a reduction of 6.4% in the value of the pound. HTC have increased the price by 10%. Yet another company using Brexit as an excuse to over inflate prices. Posted via the Android Central App
  • HTC aren't exactly in a great financial position to be putting up prices on their stock? Had no real plans to buy at the lower price and now over £700 they can totally forget it. I'm not buying these Brexit excuses, like the post above said they've raised this price by 10% frankly thats just taking the p*ss Posted via the Android Central App
  • I agree that 760 quid is a ridiculous price for something like this. But I can see why they went for 10%, no point increasing now, then increasing again when the pound gals further in a couple of months. Posted via the Android Central App
  • Wow it was already so expensive. Can't wait for it to hit our phone plans next! Posted via the Android Central App
  • Well if you had £689 to splash on something like this, I guess you'd could stretch to the new price. I imagine we're talking about very few people though! HTC are blatantly trying to cash in on Brexit. Over the last few years the pound has dropped more than 6% against the dollar before but I don't remember anyone putting prices up. Interestingly when the pound was $1.6 no companies felt compelled to lower their prices either......
  • Last few times the other currencies also tanked a bit too but this time the brexit is obviously localised. We can just vote with our wallets but we can't pretend that the sudden drop don't hurt the pockets of sellers. Posted via the Android Central App
  • You are correct,Kurt. Posted via the Android Central App