Update: Google provided the following statement to TechCrunch stating it has disabled the Screenwise app on iOS:
Original story follows:
Apple blocked all of Facebook's internal iOS apps after it was found that the social network was distributing a VPN app that collected an overt amount of customer data. Now it looks like Google has also been undertaking a similar practice.
An investigation by TechCrunch found that Google was using its Enterprise Certificate to let users install an app called Screenwise Meter, which monitors usage data in exchange for free gift cards.
Google invited users 18 and above — or 13 and above for families — to participate in the program, and while the search giant was upfront about collecting user data in exchange for financial reward, it likely ran afoul of App Store guidelines. Apple states that the Enterprise Certificate program may only be used for distributing employee-only internal apps, which wasn't the case here.
As such, Apple could remove Screenwise from iOS, or as TechCrunch notes, even invalidate Google's Enterprise Certificate like it did for Facebook. For now, we'll have to wait and see what action Apple takes.
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Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.