Fossil is buying Q Founder ads in Esquire magazine, using iOS compatibility as a selling point

If you pick up a copy of Esquire magazine, you'll only get a few pages in before you see a full-page ad for the Fossil Q Founder Android Wear watch. While the Q Founder was hardly our favorite of the current crop of Wear devices, one thing Fossil definitely brings to the table is years of experience in both marketing and retail relationships — and we're seeing the former at work here.

The most interesting thing about the ad then, perhaps, is the use of an iPhone as the paired device that Fossil is demonstrating the Q Founder with. Sure Android Wear has been available for iOS for some time, but has very limited functionality on that platform. Surely using an Android phone would be a much better example of everything the Q Founder can do ... then again, Fossil probably isn't making this decision on a whim.

A sale is a sale to Fossil, whether it goes to an Android or iOS user — and more exposure for Android Wear can only be a good thing.

Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.

13 Comments
  • Flat Tire
  • Some people mind, some don't. Style is subjective.
  • nobody likes it though. Some just can tolerate it better than others.
  • I personally prefer the flat tire over not having auto brightness. It's one of the many things I love about my Moto 360, no need to constantly adjust based on environment.
  • That doesn't mean you like the flat tire... The technology exists to have the same features with no flat tire, you just can't buy it Posted via the Android Central App
  • It's not a flat tire. It's a sensor. Posted via the Android Central App
  • iOS compatibility is not a major selling poimt if the apps are restricted to Google Apps and notifications on the iPhone. Posted via the Android Central App
  • But it's still nicer than an Apple watch. Posted via the Android Central App
  • I would think the esquire demographic is more likely to have an iPhone, so I don't think fossil is that far off. Flat tire? I won't pay an extra 1200 bucks to loose it, no thanks. Posted via the Android Central App
  • Yeah, the demo is right but they'll probably be pretty disappointed with it. A few people in the Tag watch forum are iOS users and were surprised to know how limited it was with iOS. Not sure why companies are touting this as a feature at all, it's very limited.
  • Can we please, for the love of all things holy, stop the flat tire comments! Don't like it, don't buy it!
  • Exactly! Posted via the Android Central App
  • But even Fossil is trying to hide it... Notice the entirely black watch face in the ad? These brave heroes are trying to make sure that the kind of people who read Android Central don't miss it! Posted via the Android Central App