Fossil is buying Q Founder ads in Esquire magazine, using iOS compatibility as a selling point

If you pick up a copy of Esquire magazine, you'll only get a few pages in before you see a full-page ad for the Fossil Q Founder Android Wear watch. While the Q Founder was hardly our favorite of the current crop of Wear devices, one thing Fossil definitely brings to the table is years of experience in both marketing and retail relationships — and we're seeing the former at work here.

The most interesting thing about the ad then, perhaps, is the use of an iPhone as the paired device that Fossil is demonstrating the Q Founder with. Sure Android Wear has been available for iOS for some time, but has very limited functionality on that platform. Surely using an Android phone would be a much better example of everything the Q Founder can do ... then again, Fossil probably isn't making this decision on a whim.

A sale is a sale to Fossil, whether it goes to an Android or iOS user — and more exposure for Android Wear can only be a good thing.

Andrew Martonik

Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.