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Former Sony Ericsson VP is HTC's New COO

The past year has been pretty crazy for HTC. It saw the Taiwanese smartphone manufacturer go from a virtual unknown to dominance of the Android world with phones like the Droid Incredible and EVO 4G in America, and the HTC Desire series in Europe and Asia. With a year of big releases ahead, including a bevy of new 4G phones and a rumored tablet, HTC has appointed Matthew Costello as its new Chief Operating Officer. Costello previously served as Sony Ericsson's VP of Global Operations.

Costello will be based in Taiwan and be responsible for all operations at HTC including manufacturing, supply chain, sourcing, customer service and technology infrastructure. He will work closely with HTC’s customers and suppliers to ensure the continuous evolution of HTC’s integrated supply chain. Costello will report to Fred Liu, who has been promoted to President of Engineering, Operations and Sales.

[HTC Press Release (opens in new tab)]

Alex Dobie
Alex Dobie

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

11 Comments
  • NO....i hope this goes in the right direction!
  • So, Sony Ericsson was doing pretty crappy with this guy on board and now that he is gone they are showing great things again? At least as far as CES goes anyway? Kind of makes me nervous about what's going to happen to HTC phones. They are my favorite right now.
  • Barely an 'unknown'. Ive wanted HTC devices since 2004 when I had Verizon and HTC was nowhere to be found in the states. HTC was never 'unknown'.
  • Even though I agree with what you are saying, I would say that HTC devices now are more "mass marketed" than their previous phones.
  • At least he will be able to get them better camera parts.
  • lol
  • Now I know why they didn't upgrade the specs on the HTC Thunderbolt for CES this year.. nah really this guy just got into office.. I truely hope the best for him and HTC.. Time will tell..
  • I hope this doesn't mean that HTC will go the way of Sony and Samsung when it comes to updating their phone. :(
  • Let's hope this dude won't f*ck it up. HTC is doing fantastically.
  • I feel the same as everyone else here. I like HTC. I hope it doesn't turn out like sony.
  • There goes the neighborhood.