From today, all ChowNow restaurant apps have been updated to include Google Wallet functionality, something that could prove to be both difficult and costly for said independent establishments to implement on their own.
Now, when ordering through any ChowNow restaurant apps, customers are able to hit a purchase button to connect to Google Wallet, as opposed to manually entering card details for payment. It's yet another move by Google to better position its Wallet service to compete against Apple Pay.
Google announces Wallet partnership with ChowNow restaurants
LOS ANGELES, April 6, 2015 /PRNewswire/ -- ChowNow, the online ordering and marketing platform for restaurants, is proud to announce a new partnership with Google that brings Google Wallet to thousands of independent restaurants across the United States. As of today all ChowNow restaurant clients' ordering apps have been updated to include Google Wallet at no additional cost, and all new restaurant clients will receive it as a standard feature.
"We continue to uphold our mission of helping independent restaurants compete with larger chains by providing them with technology that would be both difficult and cost-prohibitive for them to build themselves," said Chris Webb, CEO of ChowNow.
The addition of Google Wallet benefits both restaurants and their customers. Rather than manually inputting their credit card number and billing address, customers with an Android phone can simply tap the "Buy with Google" button. As a result of the added convenience and reduced ordering times, restaurants should see increased order volumes, and hence a more profitable to-go business. With 70 million Android phones currently in use the addition of Google Wallet has broad appeal.
"In addition to increased convenience, Google Wallet also offers an extra layer of security to both consumers and restaurants," says Webb. With Google Wallet Fraud Protection 100% of verified unauthorized Google Wallet transactions in the US are covered. "At ChowNow we pride ourselves in strengthening the relationship between our restaurant clients and their customers, and now that relationship is stronger and more secure than ever. This partnership is a win for everyone involved."
For more information on ChowNow, please visit: ChowNow.com
For more information on Google Wallet, please visit: Google.com/Wallet