Android One — launched by Google CEO Sundar Pichai — is a line of Android devices targeted at first-time smartphone users in emerging markets and, increasingly, in Europe and North America. Android One devices are stock Android phones, and Google designs, develops, and markets new devices, while OEMs handle all the manufacturing.

Essentially, the goal is for Android One to facilitate the spread of Google-controlled Android among the next billion (or two billion, or more) smartphone buyers by offering a compelling entry-level product, aided by local OEMs. In turn, the fact that manufacturers won't need to worry about software or sourcing hardware components means they can turn around products more quickly. From Google's perspective, Android One lets the maintain more control than is possible in the wild west that is the general Android ecosystem, and ensure that Google services and Google's design language are front and center.

In 2014, Android One phones were first released in India, Nepal, Bangladesh, Indonesia, the Philippines, Sri Lanka and other South Asian countries. Some of the initial Android One devices include the Mircomax Canvas A1, Spice Dream UNO, Karbonn Sparkle V, Mito Impact, Nexian Journey One, and Cherry Mobile One.

Since then, phones have launched in Turkey, parts of Europe and the U.S. from companies like Motorola and HTC.

Latest And Best Prime Day Deals

Amazon's Fire TV Cube is down to just $70 thanks to this Prime Day deal
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Save $80 on the Neato D4 robot vacuum during this Prime Day Lightning deal
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The Ring Alarm security system is reaching new low prices for Prime Day
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Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
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That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
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This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

The newest device in the Echo family, the Show 5, is now down to just $50
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It's only been on the market since May, but it hasn't escaped the Prime Day price cuts.

Amp up your home security with these huge Prime Day discount on nearly all Ring products
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Whether you need a video doorbell, whole home alarm system, or some lights to brighten a dark area, Amazon has it all marked down today!

More Prime Day Deals