The fight against texting and driving has done something nearly unheard of in this mobile industry -- the four major U.S. carriers are joining forces to take part in the "It Can Wait" campaign. The new initiative begins May 20 with a co-branded advertising campaign in which you'll hear the real stories of folks whose lives have been affected by texting and driving. It'll kick off with the story of Xzavier Davis-Bilbo, AT&T says, who in 2010, at just 5 years old, was paralyzed from the waist down after being struck by a car driven by a young woman who was texting while driving.
In March, a study commissioned by AT&T found that 49 percent of commuters reported having texted while driving, compared to 43 percent of teenagers in a companion study.
You'll also see the "It Can Wait" campaign in various retailers nationwide.
- Filed under: