Coming in the fall for Android

Fitness trackers have been improving steadily over the past few years, but if the latest gadget lives up to its lofty claims, they may have met their match in Moov. The newly-announced Moov fitness gadget aims to be more than just a fitness tracker, it wants to be your fitness coach. The problem with most fitness trackers is their passive nature. They simply sit on your wrist, collecting data, and leave it up to you to parse what it means.

Moov, on the other hand, takes that data, relays it to your phone for processing, and uses what it knows about you and your goals coach you on exercising better. It wants you to be stronger and it wants you to be safer. Moov worked with real athletes and trainers to design Moov's algorithms and ideal forms. By know how the pros do it, Moov can instruct you on how to run, box, swim, bike, and exercise like them. It can even adjust to your known injuries, coaching you to adjust your stride to avoid aggravating that knee injury from your intramural frisbee days. Moov is about precision, whereas other fitness trackers tend to be about generalization.

The Moov fitness tracker

Moov also has a social component, pitting you against your friends that also have Moov trackers. And, keeping with the coaching and encouraging aspect of Moov, it will actively compare you to said friends and egg you on to beat whatever they've just accomplished. It's one thing to beat yourself, it's another to edge out your friends — and for them to be told about it.

The Moov app

Currently, Moov is projected for a release this summer, initially supporting iPhone and with Android support coming in the fall. Each fitness tracking thing that Moov can do — running, biking, swimming, cardio boxing, and weight training — will be a separate app. Those five are the basis, but Moov is building more, including apps to coach you through yoga and golfing.

Moov itself is simply a small 1.5-inch disc that you strap onto your wrist, bicep, ankle, or whatever is most appropriate for that exercise. If you're doing pushups, Moov goes on your bicep to track your form. For boxing it's on your wrist and when biking on your ankle. Unlike something like the Nike FuelBand or Fitbit, Moov is really only meant to be worn during exercise. As such, it only gets about 8-10 hours of battery life. That powers an array of accelerometers, gyroscopes, and magnetometers, plus a Bluetooth 4.0 radio for connecting with your phone.

Moov is projected for a release this summer at $120, though if you preorder one now you can get it for $59.95. They're also offering package discounts that bring the price per unit down by $10.

So what do you think? Is Moov the fitness tracker / digital coach that you've been waiting for?


Reader comments

Moov isn’t just a fitness tracker — it's a fitness coach


So I went and clicked onto the website. Crazy, I know.

Yep, waterproof. Says so right up there on the top of the first page.

I would buy one now even though I cannot use it till fall (Android) if it also does Sleep Tracking. That is the main thing I have been thinking about buying a Fitbit for. The pre-purchase price on this device is great.

I think more ankle fitness trackers would be great. I could wear something small on my ankle all day a lot easier than on my wrist. And for the people that care about steps for day, it'd be infinitely more accurate.

I may get it now and sit on it until the fall, but you never know. Fall to some companies is Dec 20

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Looks good on paper and demonstrated. The real question is will it be that accurate once it's released.

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So if i get this thing, when i open it up on my phone will it let me know that i ate 4 bags of Cheetos this week and remind me that my goal was to only eat 3?

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I don't understand how in 2014 things are still launching on iPhone first. At this point, Android accounts for over 80% of the smartphone market. They should be launching on Android first or at least both at the same time. From this point on, I am boycotting anything that launches on iPhone first.

1) If you boycott stuff for iPhone first, you're going to be boycotting a lot of stuff.

2) Developing for iOS is still typically described as easier than developing for Android. The App Store situation is still a pain, but making the app is easier.

3) iPhone owners have been repeatedly shown to be more willing to pay for apps and accessories. There's a reason the App Store rakes in so much more money than Google Play, in spite of the smaller market share.

Apple have 50% market share if you are just talking the US market, this device isn't going global anytime soon so it make sense to hit the largest user base first.

Also, this guy is an ex-Apple engineer so I'm sure he is much more comfortable developing for Apple devices.

Waiting for more comments to come in so I can read other peoples opinion. I considered myself an athletic individual and this will be a great device at my disposal to track certain activities that I do. $59 sounds daring to purchase right now BUT knowing that I can''t use it till fall? That's sometime around August to September? And I know not everything will go smoothly so I expect delays in shipping and crappy app development for Android users. By then, there will be plenty of other companies that will release better fitness products, who knows.. And don't forget the Google conference in June, I'm sure they'll be announcing a lot of new products for 2014.

My TWO units just arrived. Not even useful as paperweights (they're too light) because they are presently iOS ONLY!

Unbelievable that in 2014, companies still don't get it.