Nokia X

In an email to Microsoft employees, CEO Satya Nadella announced that the software giant would trim its global workforce by 18,000 over the course of the year. The first batch of layoffs will begin later this year, and will see over 13,000 employees leaving the organization.

In the email, Nadella talked about integrating Nokia's Devices and Services unit into Microsoft, which apparently involves bringing select Nokia X products to the Windows phone platform. Nadella said:

In addition, we plan to shift select Nokia X product designs to become Lumia products running Windows. This builds on our success in the affordable smartphone space and aligns with our focus on Windows Universal Apps.

While we're not entirely sure as to how Microsoft would achieve this, it is likely that the Nokia X line would be discontinued in the near future, with the hardware rebranded as a Lumia and offered on the Windows Phone platform.

Details regarding the change should be forthcoming tomorrow at Nadella's monthly Q&A event. We'll keep you posted as soon as we hear more, but for now it looks like the Nokia's flirtation with Android is set to come to an end.

What do you guys think of the move? Did any of you purchase a device in the Nokia X series?

Source: Microsoft

 
There are 33 comments

sher9501 says:

It was predictable.

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crxssi says:

Really. Hard to believe it took this long.

tigeryee says:

Nokia X made a bad name for Android

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aximtreo says:

Don't think it affected Android at all. It sure put the fear of God into most all WP users. Now maybe the rumors of MS adding Android apps to it's store will die a deserved death.

Microsoft discontinuing Android devices? Who would have guessed?!

Jeff Chapman says:

As it should be. Keep the breed pure.

Touchwiz, sense, fire oh my..

theShiz says:

Yeah but at least TouchWiz and the rest can be almost cured with Nova Launcher and have access to Google software. Fire not so much.
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zhecht says:

What wasn't mentioned in the article was that most of the layoffs -- 12,500 -- will come from Nokia's devices and services business.

Maestro1974 says:

Scource? Plz supply facts

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zhecht says:

http://money.cnn.com/2014/07/17/technology/enterprise/microsoft-job-cuts...

"Most of the latest round of layoffs -- 12,500 -- will come from Nokia's devices and services business that Microsoft recently bought. In a memo to Microsoft's staff, Nadella said that Microsoft found many redundancies between the two companies, including both professional and factory workers."

Dizfunctions says:

Expected.

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vmlinuz says:

It's already lasted longer than the Kin, right?

Wonder how much this was just out of embarrassment at the fact that their half-hearted Android ploy probably outsold WP for the few months it was available :)

jkovacs says:

So, to recap, after a lurid night of binge drinking and tripping Microsoft's Beavis and Butthead types thought, "Android on a Nokia, that'd be cool." Then after sleeping it off they realized, "Oh crap, we did what?" and now they're going to go back to WP. No big surprise, seen it a million times. Next!
... Joe k.

arjen82 says:

So, will we get another Nokia spin off?

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rastergrafx says:

It's unlikely. Nokia is Microsoft's baby now.

Maestro1974 says:

Yes nokia x brand will become MS luminas running WP

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scottwood2 says:

I used windows mobile OS for many years and I liked it. MS lost me when they changed everything and started over. I understand why they did it but they did nothing to try to keep the loyal follower. Then they changed it again. Each time making the software not compatible. Now they are doing it again after trying Android (at least kind of trying it). I have been on Android for about 4 years now and upgrades here does not mean that I have to start over again each time.

WinOMG says:

It's not rly like that anymore. Well, with Windows Phone.

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Darth Spock says:

Garbage in; garbage out.

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Mighty_Red says:

Always thought the Nokia X was pretty pointless taking into account the impending takeover. Maybe it was a giant "Fuck you" from Nokia's hardcore employees to MS.

So with 12,500 layoffs at Nokia Mobile, MS will probably be getting rid of all the talent that has made Nokia hardware so good over the years (well what was left of them anyway).

MS probably think that they know so much about the hardware market that they can afford to lose the Nokia staff. Problem is that they are blind to the fact their hardware division is failing badly. Even XBox is struggling.

Prediction: MS will continue to struggle with WinPhone. Whilst the Nokia name has almost disappeared in the west, there was still a chance they would sell in placed like India but once the name goes. Lumia won't stand a chance.

10% market share at best.

WinOMG says:

They aren't really stuggling that much. They are getting more and more consumers. Just ATM. And I know TONS of people with Xboxes. If you read the new article, the firing was nesscessary.
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Maestro1974 says:

I predict android will try and copy beauty and easy of WP . Then tell everyone how they were frist to have tiles, oh wait thats just what Android L is from what ive seen

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WinOMG says:

Ikr.

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The flat designs that all these os's have now feels a little derived from wp.

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The surface has outstanding hardware, but I'm sure they'll keep the hardware designers.

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This is good news for Android. That was one helluva abomination.

brandogg says:

No wait, stop, come back...oh well.

luckymeeh says:

Dear Microsoft,

How about shifting Android to Lumia devices instead?

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WinOMG says:

Eew no. My Lumia is my device with no issues. I don't wanna be flashing ROMs and doing antivirus scans. EEEWW!!!

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Lmfao. 920 went strong for nearly 2 years without a hiccup. Upgraded to s5 only because Verizon had the icon and att had a phablet with touch issues, so just a heads up Microsoft, if you want to keep customers, then put out compelling devices around upgrade time.

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DewMe says:

That would immediately switch me to iPhone! I use my wp because it always works. I use the Android because the Apps.

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jordyiam says:

Can't wait till 2016 when Nokia can enter the mobile market once more..
A Nokia lumia running android with top notch specs...mouth watering ..
Watch elops windows phone
die the death it deserves ..and Nokia soar once more ..

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