Changes to drive even more traffic to retailers before the holiday shopping season
Google is working to improve the shopping experience from search results on mobile, and the most recent improvements are coming to the set of top links after making a search. The group of pictures and associated links under "Shop with Google" are known as Google Shopping results, and they're getting a little more real estate in the search results page now.
Now when you search for products that Google Shopping has results for, instead of just two or three images at the top, you'll get a side-scrolling list of several results that match your request. In addition, the images and titles will now be larger, making it easier to see at a glance.
Google claims that the new format will drive more traffic to the participating retailers, and it's pretty simple math to see why that would be the case. These are big changes to drive even more traffic to retailers before the critical holiday shopping season.
Source: Google Commerce Blog