Google TV owners will now be able to access all of their movie, TV, and music purchases from Google Play on the big screen. Purchases can be made directly on the system, and include options for auto-updating subscription billing. This is a long time coming, though some models, like one of Sony's, have already been dabbling in Play movies. In any case, it's good that this trove of content is getting a widespread rollout.
How many of y'all own a Google TV? Have you been hurting for access to Google Play content, or have you been getting your shows from elsewhere? Those of you that don't have a Google TV, does improved access to Play store content make it any more appealing? It seems weird that it has taken this long for Play shows to find their way to Google's set-top system, but I'm sure it's been an uphill battle against cable and satellite service providers and the agreements they have with various studios.