Injuries as attendees try to shoot down balloons with BB guns for free smartphone

In a less than ideal start to LG's marketing efforts for its new G2 smartphone, 20 people were injured at a recent promotional event in South Korea. According to the Korea Times, the event in Seoul saw balloons filled with coupons redeemable for a free LG G2 released into the air. But LG's plans backfired when some individuals brandishing BB guns attempted to shoot down the balloons, leading to a reported 20 attendees being inadvertently shot.

The newspaper quotes a Korean blogger who criticizes LG's security arrangements for the "G in the Cloud" event, saying only 20 security guards were present for the heavily-promoted function.

According to the report, LG has apologized to the injured and said it'll cover their medical costs. Similar events planned around Korea have since been canceled "due to safety concerns."

Source: The Korea Times; via: Engadget; Video via: Android Beat


Reader comments

20 injured as Korean LG G2 publicity stunt backfires


I think we can all agree on blaming people on this, and not LG. Who would have thought people were this retarded.

I think anybody paying half attention to human behavior the last 50 years would have thought people are this retarded. The fact that do nothings Paris Hilton and Kim Kardashian are celebrities who had tv shows should be enough to prove that.

You people need to lay off Paris Hilton. She might not be able to act but she is a business woman making millions. Her family ran a hotel empire. The second biggest hotel chain in the world. Sure we found out about her from her sex tape but come on who hasn't made a sex tape.

Yeah but if she wasn't born into money she would have probably ended up being a prostitute

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At least they afford to foot the bill. Still, I'd happily give this a go. What's losing an eye when you can get a brand new smartphone!

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I know about 15 words in Korean, but I'm pretty sure he calls LG fans zombies. What with the "World War G" poster and all... :)

Yep. I bet people were like, "Don't bother with the huge hole in my arm, I can take care of that. Just throw me a free phone and I'll be set." :-D

LG is not there yet with Samsung when it come to stuntin. Live and learn. Now walk it off

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Totally misinterpreted the headline. At first, I thought that LG had people shooting at balloons as part of the promotion. I was like "When did South Korea turn into Texas?"

nah. If this were the Texas Taliban they would have had 3 guns a piece, a parking lot full of trucks with confederate flags 'n bibles.


This is what I thought initially to. I was thinking that it was pretty lucky that only 20 people got hurt if they were arming a crowd of people and telling them to shoot at radom floating balloons.

People + BB guns = stupid disaster waiting to happen. I'm still pissed at the unknown irresponsible individual(s) who used BB guns shooting at cars randomly and shattered a window of my girl's car over the weekend.

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They can and they do. I've seen it and it was one of the funniest things I've ever witnessed. Especially since it took off like an overloaded airplane and barely cleared the powerlines.

I'll second that. The one that I've seen took off at the top of a hill with a huge pond below and almost went into the water before it finally got its fat ass into the air. XD

Not just balloons going over heads I guess. I loved that show, and that episode was one of the best.

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You beat me to the joke, but it looks like we are the only two geezers who remember it. WKRP FTW!

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I noticed you tube has a beta translate close caption feature and tried to use that with the video. FAIL! but made for some humorous reading.

In all honesty, this would never happen in the US. The US is WAY too litigious for an HR team to approve or create something like this. Here in the US, LG would worry about people suing for providing coffee that is too hot for the event, let alone running around with rocks and BB guns to pop balloons.

BB guns should be banned.

That being said, why did people have BB guns there to begin with? And why were they allowed in with BB guns?

I don't get it. I watched the video twice but I'm not seeing people get injured. I didn't even see them show people with bb guns shooting. I did see the lady with the homemade spear which i thought is rather silly unless you are right next to the balloons before they released them and got one before it was detached from the ground. I expected to see people fall to the ground writhing in pain or something like they were seriously injured. Instead I'm thinking hmm did they get paper cuts and they are talking like oh my gosh 20 people injured.