YouTube creates new award for T-Series and PewDiePie for reaching 100M subs

What you need to know

  • YouTube has created the Red Diamond Award to honor channels that surpass over 100 million subscribers.
  • The award is named after one of rarest colors of diamonds.
  • T-Series and PewDiePie are the only two YouTube channels that currently qualify for the award.

On September 6, the official YouTube Twitter account tweeted out about a new prestigious award to honor channels that have surpassed the 100 million subscriber count. The Red Diamond Creator Award is named after one of the rarest colors of diamonds and is a handcrafted and polished single piece of red molten glass.

It also announced the first two channels to be honored with this award, T-Series and PewDiePie. T-Series, a music label out of India, and PewDiePie, a Swedish gaming YouTube personality, have been battling it out for the highest subscriber count recently.

See more

The feud has worked out in favor of both channels though, sending their subscriber counts skyrocketing and culminating in the creation of a new award for YouTube creators. YouTube began the YouTube Creator Rewards program as a way to show its appreciation to its top creators and give them recognition.

Previously, the highest honor a YouTube Creator could earn was the Custom Play Button by reaching 50 million subscribers, which T-Series and PewDiePie are both owners of as well.

Other physical awards include the Diamond Play Button awarded to channels with 10 million subscribers, the Gold Play Button for channels that surpass 1 million, and the Silver Play Button for channels that reach 100,000 subscribers.

YouTube Originals released after September 24 will be free for everyone

Jason England
  • I would have awarded them both a lead stop button lol.
  • Someone's obviously jealous.
  • Did they really make a red diamond? Have they never heard of blood diamonds?
  • Seriously? You do realize that blood diamonds weren't actually red, right?
  • Have you ever heard of blood diamonds? They don't get their name for being red, they get it from the horrible ways people used to get those kinds of diamonds. Which involved lots of killing in Africa, hence the name blood diamonds.
  • Did you not watch the video? It's made from glass. They did not use a 3kg diamond. As they have tiers of silver, gold, diamond and now red diamond, they are not sending out precious metals and stones to creators worldwide.
  • They clearly mention it being inspired from "Red" Diamond and not "Blood" Diamond. Red does not always mean blood. You should do your own research before jumping at people with accusations like this. Here, I'll help you with it. Red diamond
  • Red Diamonds exist and a simple Google search would have sufficed it if you would've cared to do it first. Diamonds exist in pink and blue too. Red diamond
  • What makes these 2 channels so special??? One shows Indian music videos and the other guy plays video games. Big whoop. I don't get it.
  • Same here, but I guess it's true when they say "there's something for everyone."
  • None of that matters, they have 100m subscribers so they get an award.
  • It's something that turned into a meme and people started adding to the subscribers for fun to see who would win. At one point even porn stars were using the hype for publicity. So either channel is nothing special as far as content but the meme of their alleged feud snowballed into what it is today.
    They were both initially popular, but this has skyrocketed them to new levels.
  • where's scare pewdiepie season 2 bruh