Gradual change will force users to sign up for a proper Yahoo ID to use services like Flickr or fantasy sports
At a time when many are calling for a simple, secure and single sign-in across the web, Yahoo is taking a step back. Starting soon, to access any of Yahoo's Internet services — which includes Flickr and their uber-popular fantasy sports mega-site — you will need to bite the bullet and sign up for a proper Yahoo ID. As of now, Yahoo services are available via a Facebook or Google login.
Companies use Facebook and Google authentication because it is secure and easy for customers. Yahoo can make a very secure and safe authentication system, and we're certain that they will, but that ease-of-use factor just went out the window. Forcing people to fill out a form and authenticate themselves via an email has none of the ease of allowing potential customers to use a login they already have.
CEO Marissa Mayer and company are shaking up things at Yahoo, with plenty of great ideas. Somehow, we don't think this is one of them.
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