PewdiepieSource: John Lamparski / Getty Images

What you need to know

  • Felix Kjellberg, known by his YouTube handle PewDiePie, has signed an exclusive streaming deal with YouTube.
  • This comes three years after the platform cancelled his YouTube Red series over anti-Semitic remarks.
  • What are consequences? YouTube doesn't know her.

Felix "PewDiePie" Kjellberg, one of YouTube's most popular creators, has signed an exclusive streaming deal with the company. Remember when just a few years ago YouTube cancelled one of his original series over anti-Semitic remarks? YouTube sure doesn't, I guess.

"YouTube has been my home for over a decade now and live streaming on the platform feels like a natural fit as I continue to look for new ways to create content and interact with fans worldwide," PewDiePie said in statement. "Live streaming is something I'm focusing a lot on in 2020 and beyond, so to be able to partner with YouTube and be at the forefront of new product features is special and exciting for the future."

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PewDiePie previously streamed through DLive, a blockchain platform that was used by conspiracy theorist Alex Jones before he was ultimately banned. Kjellberg becomes just the latest streamer to sign a major exclusivity deal while more companies are paying for streamers to jump to their platforms. Ninja notably left Twitch for Mixer in 2019 after Microsoft offered him a deal.

PewDiePie has a documented history of racist remarks and generally appealing to the alt-right crowd. Lets not forget that other time he used the n-word when he was checks notes 27-years old in 2017. A fully grown adult. But that was 2017, surely he's apologized and changed by now? Let me direct you to the time in 2018 where he recommended the YouTube channel of a self-identified racist and white supremacist, or that time in 2019 where he pledged to donate $50,000 to the Anti-Defamation League and then withdrew his pledge.

But hey, now he's streaming on YouTube exclusively. Because what's more on brand for 2020?