LG's third entry into the Android Wear category might well be its best yet. The LG Watch Urbane (it's dropping the "G Watch" moniker to avoid any confusion with, well, the LG G Watch) was announced in mid-February 2015 and was to make its debut at Mobile World Congress in Barcelona. It's very much a sexier cousin to the G Watch, sporting the same internals and 1.3-inch Plastic OLED display. But it's also been slimmed down just a bit, with a smaller bezel, and thinner body.

This is also an all-metal option, so it's definitely differentiating itself from the likes of the G Watch R, to say nothing of pretty much every other watch in the Android Wear stable.

On September 30, 2015, LG announced the Watch Urbane 2nd Edition — a newer version of the watch with built-in LTE connectivity and a higher-resolution display. The 1.38-inch display sports a resolution of 480 x 480 and a pixel density of 348ppi. On November 19th, 2015, LG announced they were cancelling the release of the 2nd Edition, citing a "hardware issue".