Japanese mobile network KDDI says it'll stop using push notification ads on its Android handsets, following some recent online controversy. Late last month it emerged that KDDI was using an updated version of its "AU One Market" application to send ads via push notification to some of its customers. We're not the biggest fans of push notification ads, and we're even less impressed when ads are delivered by a carrier-mandated app with no clear way of opting out.
It seems many KDDI customers felt the same way, and after a wave of negative press over the past week, the carrier today announced that it'll cease pushing ad messages out to its handsets. KDDI reportedly said it was using the ads to deliver messages about its own services, rather than selling ad space to outside organizations. We're not sure that makes it any better, but at least KDDI customers will be free from the scourge of push notification ads from now on.
Have you listened to this week's Android Central Podcast?
Every week, the Android Central Podcast brings you the latest tech news, analysis and hot takes, with familiar co-hosts and special guests.
Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.
I was already displeased with KDDI to begin with - and now hearing about this - it just deepens my displeased...ness..of them! Well, okay, I'll admit it...it's partly just because I am ADDICTED to those Softbank commercials with the dog being the father, the black guy being the son, and the mother and daughter being Japanese, lol.
http://youtube.jp./watch?v=t3Pvbbadd4s And here, Otousan decides to go on a diet after being sent an MMS of an old photo of himself: http://youtube.jp./watch?v=TYDYWXSYi0Q
Those are great commercials, especially the rejection one!
knew that wasn't gonna last.
Note to US carriers: Dont even THINK about doing this.
Get the best of Android Central in in your inbox, every day!
Thank you for signing up to Android Central. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.