Angry Birds for Android expected to generate $1 million per month [video]

Yes, everyone loves Angry Birds.  But did you know that Android users love Angry Birds about $1 million a month?  That's what Peter Vesterbacka, the Mighty Eagle (seriously, that's his title) of Rovio told Tech Crunch that the 5 million currently downloaded copies of the Android version will generate in ad revenue.  Talk about a success story!

Speaking of success stories, check out the video from Google Mobile Ads (after the break) where Mr. Vesterbacka talks about all the ways he is making a mountain of money from the Angry Birds franchise, and gives some interesting numbers about the Android version.  [Tech Crunch, GoogleMobileAds]

YouTube link for mobile viewing

Jerry Hildenbrand
Senior Editor — Google Ecosystem

Jerry is an amateur woodworker and struggling shade tree mechanic. There's nothing he can't take apart, but many things he can't reassemble. You'll find him writing and speaking his loud opinion on Android Central and occasionally on Twitter.

  • OMG - that's simply amazing! 65 million minutes of game play time PER DAY on the iPhone app alone!! That's insane! Oh, to be a developer.....
  • Does this means we won't be seeing an ad free copy anytime soon? Why would you collect $4.99 up front, when you can get cash month after month from ad revenue. I hate the ad placement on their recent updates as it blocks part of the actual game.
  • No,it's been said Rovio is releasing a 99 cent ad-free version in the near future.
  • wait, so you BUY the app and still get ads in-game? No deal.
  • No. iPhone - 99 cents
    iPad - 4.99
    Android - Free (contains Ads) In my case I bought it for my iPod touch, but also play it on my Nexus, so I did pay for it and get ads.
  • Guys, just root your phone and download an app called Adfree. I've never seen an ad since I got the game (and that was back when it first came out for Android).
  • +1 I love Adfree! It also takes away/blocks a lot of ads on other apps too.
  • I was wondering why I never see ads... nice !!
  • @boogaloo
    Its free and has ads right now, I've gotten emails that they are working on a paid / no ad version, which I'm ok with. I'd gladly pay $5 to get a ad-free version.
  • @boogaloo
    Its free and has ads right now, I've gotten emails that they are working on a paid / no ad version, which I'm ok with. I'd gladly pay $5 to get a ad-free version.
  • This is great news! Lets hope a lot of other developers see this and offer free (ad-supported) versions of their games on Android.
  • wow...good for them...however i wouldnt mind paying $0.99 to have an ad-free one.
  • Yeah and the position of the ads on the android platform took a turn for the worse in the last update, I stopped playing.
  • Thanks for the info everybody! $.99 is a small price to pay for an ad free version and can't wait for it to come out.
  • airplane mode = no ads
  • So, for everyone that wants a paid version and hates seeing ads, be prepared to pay about $5/month. Ad-supported FTW. By the way, I believe in honoring the companies you like by allowing their ads. Ad blocking is so 2004. Yes, feeling snarky on this subject.
  • I know there are ad platforms (newer Google ads come to mind) where you do not need to click on them for the creator to get money from them.
  • I truly do not understand how ad placement makes so much money. People hate ads in their apps. I highly doubt people are buying from the companies placing the ads. Maybe I'm missing something, but I don't get how the ads can pay off so well.
  • I wonder the same thing, but I guess it's more like they are just buying mindshare. You don't run out and buy a car or a phone a soon as you see a commercial, but when it comes time to buy a car or phone, in the back of your head you remember the info from the commercials. I suppose internet ads are the same. They get mind share now and purchases later (I guess). I actually think the larger problem is that "old" companies think ads in a magazine or on TV are more valuable than those on web pages or in apps.
  • In related news, 7 million angry bird users accidentally click on strategically placed ads, 5 million of them aged 3-9 years old and asking mom and dad "Where did Angry Birds go?" Alas, 0 of them actually bought anything.
  • Dont say people hate ads. They dont bother me, they allow developers to get paid while providing us (aka people) with a free app. Using ad blocker software goes against the spirit of providing a free app. The dev spent their time coding and testing. Now dont be a selfish asshole and block their method of getting paid for their work.
  • Being a thief is bad enough, but to come on here and brag about it is even more pathetic. These kinds of people are the reason devs aren't in a big hurry to bring good apps to Android.