Sony Ericsson has announced the launch of its very own Android Market channel in a post on its official product blog. The manufacturer is among the first to launch its own Market channel, which will offer exclusive first-party apps for Sony Ericsson phone owners, as well as a selection of "recommended" third-party offerings. Sony Ericsson expects the updated Market app, with the new channel, to begin rolling out to its handsets from today.
What this also means is that the "My Apps" link in the Market app on Sony Ericsson phones will soon be replaced with a link to the manufacturer's channel, though "My Apps" will still be available by pressing the menu button. Predictably, though, the comments area under this latest post is now full of irate Xperia owners complaining about the loss of the "My Apps" link.
However, Sony Ericsson isn't alone in adding its own channel to the Market in this way. The Market app on our HTC Desire S review unit has a similar "HTC Recommends" section where the "My Apps" link would usually be, so it looks like this is something we could see more manufacturers doing in the months ahead. [Sony Ericsson Product Blog]