The transformation of Read It Later to Pocket is complete, but a change of that size never comes easy. Behind the marketing team, the publicists, and the folks who count the beans you have the developers. Sure, their job isn't as glamorous as some, but in the end none of it could happen without their hard work, great ideas, and incredible luck -- writing great code is not easy.

Rene took a moment and spent some time with Nate and Max from Pocket's development team, who were gracious enough to tell us a bit about the ideas and execution behind Pocket. How a beautiful app (and make no mistake, Pocket is top-notch) transforms from ideas into pixels is interesting, and this one is a must-watch. Have a look, and if you haven't already tried Pocket the download links are after the break.

Thanks Nate and Max!

There are 6 comments

haha... "Weiner".

mr nruz says:

i was just about to say that. hehe "weiner"

Impulses says:

Good interview, honest answers from pretty savvy developers.

Jonneh says:

Enjoyed it very much. Thanks MN.

jennyfur says:

This is going to be awkward seeing as how I already use an app called Pocket.

vinny jr says:

Never being a developer, can someone tell me how does the top paid app change it's business structure to a free app and make money? Is it the advertising that is on the app that creates income?
Great interview.