HTC

Consumer-centric problems with battery and LCD tech "solved" after years of development

In an interview with Bloomberg News, part of HTC's leadership team — Chief financial officer and head of global sales Chang Chialin, and chairwoman Cher Wang — seems pretty bullish in HTC's future. They discuss the decline of the popular OEM throughout 2012 and 2013, and more importantly, what they think it will take to bounce back.

Much of the interview was about marketing, and the importance it may play in HTC's future. Wang tells us that marketing was never really important at HTC, and this mistake may be part of the reason the HTC One — one of the years most well-received smartphones — was unable to boost revenue and pull HTC out of their slump.

That's all well and good, and we're sure HTC has some sort of strategy to get ore people aware of their products. What was most interesting to us, was charwoman Wang on wearables:

A wearable device will be available by this year’s Christmas shopping season after years of development and technical challenges.

Many years ago we started looking at smartwatches and wearables, but we believe that we really have to solve the battery problems and the LCD light problems. These are customer-centric problems.

We're ready for an HTC smartwatch or other wearable, if only to keep other OEMs on their toes. We also have the feeling HTC will try to offer a premium design, and maybe even put a little style into wearable computing. Or maybe just Iron Man.

We'll keep crawling around the net for more info on this one, and hopefully we don't have to wait until Christmas to learn more.

Source: Bloomberg