HTC

Consumer-centric problems with battery and LCD tech "solved" after years of development

In an interview with Bloomberg News, part of HTC's leadership team — Chief financial officer and head of global sales Chang Chialin, and chairwoman Cher Wang — seems pretty bullish in HTC's future. They discuss the decline of the popular OEM throughout 2012 and 2013, and more importantly, what they think it will take to bounce back.

Much of the interview was about marketing, and the importance it may play in HTC's future. Wang tells us that marketing was never really important at HTC, and this mistake may be part of the reason the HTC One — one of the years most well-received smartphones — was unable to boost revenue and pull HTC out of their slump.

That's all well and good, and we're sure HTC has some sort of strategy to get ore people aware of their products. What was most interesting to us, was charwoman Wang on wearables:

A wearable device will be available by this year’s Christmas shopping season after years of development and technical challenges.

Many years ago we started looking at smartwatches and wearables, but we believe that we really have to solve the battery problems and the LCD light problems. These are customer-centric problems.

We're ready for an HTC smartwatch or other wearable, if only to keep other OEMs on their toes. We also have the feeling HTC will try to offer a premium design, and maybe even put a little style into wearable computing. Or maybe just Iron Man.

We'll keep crawling around the net for more info on this one, and hopefully we don't have to wait until Christmas to learn more.

Source: Bloomberg

 

Reader comments

HTC: A wearable device will be here by the Christmas season

28 Comments

Wang tells us that marketing was never really important at HTC

No crap it shows. Not even just in commercials and promotions, there is something to be said for consistency with every generation as far as names go. Galaxy, iPhone, Droid... all household names.

There never really seems to have been a strategy about anything they did.

By this Christmas they will be 2 generations (maybe 3) behind in the wearable market. Tough to catch up...

Hey... Hey... Hey guy... Guess what? Did you know that Master Splinter is the one that taught the Teenage Mutant Ninja Turtles Karate? Also, obviously Shredder knew it first, yet they defeated him.

Did you know that Popeye used to knock around Bruno who was obviously bigger, badder, stronger? Of course Popeye needed the crutch of spinach.

My point is... First off the starting line isn't always first place. Bigger, badder isn't always best.

I know it's probably unbelievable but when I was at the DMV one day and the Evo came out a few people came up to me and was like "Is that the new HTC?" I don't remember that much marketing for the Evo besides the commercial in the dessert. I mean... If I'm wrong, feel free to point me out anytime.

But according to history. The mightiest and biggest fall the fastest. Aries, Shredder, Megatron, Palm... C'mon man.

Lame rebuttal counter just in case (LRC-JIC) - Shredder knew karate (ninjutsu, taijutsu, had the ooze for a few years first) and still got defeated. That's what I was talking about in regards to the 2 or 3 generations behind. Playstation 3 was first to the market and with most experience last generation and look how they started? Hemorrhaging money. Oh... With all the experience they have. Nintendo... With the Wii U?.. Don't get me started. Yeah...

Posted via Android Central App

I cannot argue that, things go in cycles. Everything goes in cycles.

But if no one knows you are selling something, you are not going to sell a lot.

Evo, when introduced, was the Sprint answer to the Droid line so it had *some* backing, though it didnt go long.

Lots of people around here will think this is BS, but I could absolutely care less who makes my phone. I have certain things I want in one but if Nexus, HTC, Motorola, or Samsung makes it, it does not matter.

THe problem is that Samsung is always the one listening and doing what the consumer wants/needs. That is why they have been on top for the last few years.

Not to beat a dead horse, but removable battery and storage is part of it. Storage will not me for long (hopefully this is the last year) but battery is still not there.

Things do change.

Last two paragraphs of your comment is exactly why I'm with Samsung. Otherwise, I think the HTC One is a fabulous media consumption device.

Posted using Android Central App on my Samsung Galaxy S4 T-Mobile

Me too and now I am even further into the Samsung camp with *no* competition for the Note series of phones.

Maybe I can adapt to the tablet/phone carry combo again, but why should I when I can half of both?

Yes, the Samsung Note 3 with stylus is the best phablet currently available for a specialized customer segment. For those comfortable with and want to use huge phone slabs, it would seem a cumbersome redundant expensive waste to carry a regular size second phone with another phone number. Why would that even be a consideration?

We've seen posts by those who tried the huge phone slabs and decided it wasn't for them and returned to regular size (4,7-5.0 inch display) phones. In fact at least 50% of all smartphone users are happily rocking phones with 4.5 inch displays. Now that's where mass market preference is located.

I disagree with a point you've just recently repeated. I find it difficult to believe you really think Samsung is listening to customers. I see no evidence Samsung listens to customers. Evidence S4 after S3? I think you're just saying it to have an additional bullet point.

The first smartwatch with great google now integration will be the I buy. Planning on getting the Razr nabu to hold me off until a nexus watch??!

G2

I see an Iron Man watch commercial coming, maybe not.

Posted from my "KNOX-FREE" 4.3 Sprint GS3 Maxx...!!!
(ZeroLemon 7000mAh battery)

I still think this whole smart watch thing is a fad that will go away like 3D TV. Samsung will have to give them away to McDonald's and Kellogg's to get rid of them.

Sorry, I love tech, love it. Wearables just seem like a bad experiment that will go away like when grandpa clears the room with an SBD, eventually you go back in because it's dissipated and finish watching the game and it becomes a funny story that everyone likes to talk about but that we're all glad is over.

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I'm not sure 3D was even a fad outside the marketers imaginations. Loads of people bought them because you couldn't get a TV without it, then watched one or two films and never used 3D again.

Wearables could end up the same way unless someone comes up with a device that actually has a point beyond 'hey look at my plastic watch with shit battery life'

Posted via Android Central App

its pretty obvious people did not chose the htc one out of ignorance. who in their right mind would buy a samsung if they knew about this phone?

Are you going to tell me that 40-50 Million people never heard of it?

Lets see, and you chose Samsung, the S4 has a better battery, better camera, and a higher feature set.

You want to go with the LG G2, Camera, battery, and unique feature set in a lighter weight skin.

Honestly, looking back on the year of the 5" phones, the One comes in second to last over all.

LG G2
S4
Sony (don't remember the XSGW1 or whatever the designation is)
Moto X or HTC One (your choice)
Nexus 5

The only thing that the One really had going is the speakers. No the scratch & dent "build quality" doesnt give it any bonuses.

On what basis is your ranking?
Worldwide sales?
Reviews?
Personal preference?

You must acknowledge HTC's build quality, performance, Super LCD 2 high resolution display, camera responsiveness, and Sense UI receive the most favorable reviews in addition to the outstanding front facing Boomsound stereo speakers.

Although the Galaxy series was heavily marketed to the sheeple, there are some sophisticated discerning buyers who don't care for cartoonish Amoled displays, cheap build quality at a premium price, old school physical home button, inadequate on board ram (for the specs mean everything crowd), and a laggy Bloatwiz take it even if you don't use it feature set.

Apparently rumors have it, Samsung is seeking to get rid of some of these flaws and shortcomings in 2014.

So, all HTC customers are sophisticated and all Samsung customers are "sheeple?"

And, you're not the fanboy?

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Actually the display and the battery of the HTC One are better then the s4. Just because the battery is smaller doesn't mean it wouldn't last. And of course the speakers and smoothness of the UI.

Posted via Android Central App

Also, out of the box the battery is the same, but after 14ish months, you can put a new battery in the S4 and it's new, you can't do that in the One.

BaAAH

I preferred the note because of the stylus, plus the battery on the one isn't meant to be very good which is useless to me.

Posted via Android Central App

I used to be a pretty devout HTC user until they decided to run against everything I loved about my phones.

First they started encrypting bootloaders... Keep in mind this wasn't a carrier demand, but a voluntary action. No matter how much BS they put out about making an easy unlock method for peeps, or the email that many of us (who complained) received from their higher ups (cannot remember if it was a vp or who exactly) stating that they saw the issue that we had with encryption and would not continue to encrypt th bl anymore. They still continued to do so...

Also the addition of the Unibody design that killed the removable battery and added card (though lets be honest if the were not just being pricks they still could have included side mount micro sd like they used to) was pretty much unforgivable. I run a 16gb phone with a 64gb card, even if the phone had those 64gb, I would still want my 64gb (or higher) card. Having a transferable solution like this on your phone is great as you never know if somebody will have the appropriate cord/drivers on their computer (etc) and this gives another solution for transferring from phone to phone as well if you have a file, app, Rom, etc that a friend or coworker may want while your out and about. Even more importantly is if your phone becomes inoperable... all of that wonderfully important data that you love and value is quite likely gone for good on the phones internal memory, (lets be honest many people dont back up as often as they should) but an m-sd card can be pulled and switched to your new device without issue.

Though I wouldn't mind the dual speakers from the one, I would much prefer Samsung's latest plastic device (read dent free and easy to open) with all of the wonderful options that let me use and abuse my phone as I see fit instead of grouping me in a one size fits all category with a scratch and dent magnet phone.

The reasons above for disliking their phones may and or may not transfer into their smart watch category, but if they continue to hold the same attitude of their current regime than this device will be pointless.

Talk about attitude.

Clearly you're a perfect Samsuck person. A fiddler. Fiddle with this and fiddle with that. Crack it open swap it out and swap another in and snap it shut for coworkers. Transfer this and transfer that. Cloud is bad, swapping SD cards is the end all to meet all; especially when after all that fiddling the phone becomes inoperable.

For some, charging the phone can be more inconvenient than shutting down, removing case, snapping off back, swapping to an externally charged battery, snapping on back, replacing case, and booting phone.

I can understand. Fiddlers prefer Samsung Galaxys. That's why there are several successful OEM's for others to choose from.

Exactly how 'inconvenient' is swapping a battery?

It takes less than a minute (if you know where the battery is) and any sane person would know how to do it.

Hate to break it to you, but from my personal experience, plastic is definitely not scratch-free.

My poor S3 suffered multiple scratches with it's back cover, so much so that I had to change it. It's much better now, though it has some scratches here and there.

I don't know how it got scratched. Maybe my fingernails are overly sharp...

sure it is scratchable, but it costs ten dollars to change out and look like new, how much to do it with the scratch & dent, unibody One?

That quote doesn't say they "solved" the battery and LCD tech issues, just that they recognize that they are problems and they "have to solve" them. Just sayin' :)

"Many years ago we started looking at smartwatches and wearables, but we believe that we really have to solve the battery problems and the LCD light problems."