Last year HTC released a huge amount of Android devices -- something like 387,000, if our math is right. (We kid.) Looks like that'll change in 2012. HTC UK chief Phil Roberson has told Mobile Magazine that this year the Taiwanese manufacturer plans to focus on a smaller number of device models instead of sheer quantity.
"We (HTC) have to get back to focusing on what made us great - amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs."
In addition to slowing down on their device launches, HTC has said that it will not focus on tablets so that they can continue their focus on device quality. HTC has not played a large role in the tablet market so far with only a few released such as the HTC Flyer and the HTC EVO View 4G and the wildly overpriced (though that was AT&T's fault) Jetstream.
The quality over quantity is an approach that we can definitely appreciate, and Motorola's said it's going down this path as well. While we are still unsure as to how many devices HTC plans to announce and release this year -- we'll see more in a few week at Mobile World Congress -- but we like the idea of knowing that the device will not find itself obsolete in just a month or two when an upgraded model is released.