HTC One retail box

One downside to being the dude who's dead set against unboxings is that you occasionally find your self taking a phone out of a box and filming it for all the world to see. But seeing as how we're now in possession of an actual retail unit, box and all, of the new HTC One, we thought we'd give you a look-see.

So after the break is a brief HTC One unboxing -- again, an actual retail unit -- for those who are into that sort of thing. Mazel tov.

Join the discussion in the HTC One forums