Scott Croyle at the HTC One M8 launch event

Scott Croyle, HTC's SVP of Design and User Experience, and the man who led the teams that brought us such amazing designs like the HTC One M8 is leaving the company. Croyle joined HTC in 2008 when the Taiwanese smartphone manufacturer bought his One & Co. studio and reoriented it towards HTC products. According to The Verge, Croyle's transition out of HTC will be a slow one, where he'll move into a product development consultancy role for a few months before leaving to "work on his own projects."

Jonah Becker, Croyle's deputy at the HTC design studio, will take over his duties as he transitions out from HTC. Drew Bamford, meanwhile, has been elevated by HTC from overseeing Sense to managing the entire HTC Creative Labs software and services group. The HTC user experience team will reportedly be simplified and consolidated in the same manner as the company's design and engineering group. Bamford's position will place him directly under CEO Peter Chou.

HTC has been in turmoil for some time now, with several executives departing last month, including the VP of Global Communications, Chief Product Officer, and the CEO of HTC Asia. But the departure of Croyle, who was responsible for the class-leading design that's been a signature of HTC in the past few years, stings a bit more.

That's not to say that HTC doesn't have a deep bench of talent in the design department, but as iPhone owners can attest, change at the top of the design chain can have long-lasting affects.

Source: The Verge