Moto X

Hot on the heels of the official unveiling of the Moto X, AT&T has checked in to tell us about their variant — and it will be the one most people will want. Other carriers will of course be selling the Moto X, but only AT&T is offering the rumored customization options everyone was curious about, as well as the 32GB version of the phone. Here's a list of the AT&T-only options:

  • Color options for the front and back (2 colors for the front, 16 for the back)
  • Accent colors for the power key, volume key and camera ring (7 color options)
  • Adding your name or short message on the phone
  • Unique wallpapers
  • Wake-up message
  • Memory capacity – 16GB ($199 with 2 year agreement) or 32GB ($249 with 2 year agreement)

We've been expecting some customization for the Moto X based on all the leaked news and images, but now we're hearing that many of them — including the all-important 32GB version — will be AT&T only. It's a bit of a let-down for many.

But in AT&T's favor, they now have a very compelling option to go head-to-head with Verizon's Droid models, and this should be a popular seller. We're impressed with what we've seen so far. Expect more Moto X news to come from other carriers, and hopefully other surprises with each announcement. Follow the jump for AT&T's full press release.


DALLAS, August 1, 2013 – If you can customize what you wear or drive a car that matches your personality, why not do the same with your smartphone?  AT&T* today announced plans to welcome the customizable Moto X from Motorola, as well as the standard Moto X, to its 4G LTE smartphone portfolio.  The customizable version of Moto X is the first smartphone designed by you, assembled in the USA and available only at AT&T.

Designing your own Moto X is simple.  Using an online “studio”, you can select:

  • Color options for the front and back
  • Accent colors for the power key, volume key and camera ring
  • Adding your name or short message on the phone
  • Unique wallpapers
  • Wake-up message
  • Memory capacity – 16GB or 32GB

Once you’ve designed and purchased your custom device, it will be assembled in the USA and shipped to you for free in four days or less** with no hassle returns.  In the future, AT&T customers will be the first to have the opportunity to select unique materials, such as real wood, for the back of their Moto X.  

Register today at for a chance to be one of the first few lucky customers to purchase and design your Moto X before launch***. At launch, customers can begin their Moto X customization at AT&T stores and  AT&T will offer the 16 GB Moto X for $199.99 and the 32 GB Moto X for $249.99 with a two-year agreement. 

If customization isn’t your thing, you can also pick up the 16 GB version of Moto X in black or white.  To see more Moto X features in action, check out this video. 

“Moto X promises to be unlike any device we’ve offered before,” said Jeff Bradley, senior vice president—Devices, AT&T.  “Not only is Moto X designed by you, you’ll also be able to enjoy your customized smartphone on the nation’s fastest and most reliable 4G LTE network.  We are thrilled to be the first U.S. carrier to offer this flagship device from the new Motorola.” 

The Moto X runs on Android 4.2 Jelly Bean, and features a 4.7-inch HD display. Other device highlights include:

  • Touchless Control lets you check the weather, get directions, make a call or search for just about anything—just by saying “OK Google Now.”  Because you tune Moto X to your voice, it’s always ready to respond to you.
  • The Quick Capture function makes the 10 megapixel rear-facing camera with LED flash and 2 megapixel front-facing camera even easier to use.  Just pick up your Moto X, twist your wrist twice and you’re ready to shoot. Touch anywhere on the screen, and you’ll get an amazing shot.  Its high-quality sensor can capture scenes in low light or stop motion blur in bright light.
  • With Active Display, information efficiently appears on the screen. It doesn’t interrupt and it’s battery friendly. You don’t have to wake up Moto X to look at the time or see your messages, satisfying that constant itch to check your phone.

AT&T now has the most reliable 4G LTE network. According to independent third-party data, AT&T has the highest success rate for delivering mobile content across nationwide 4G LTE networks.****  And AT&T was named America’s fastest 4G LTE network  in PC Magazine’s 2013 Fastest Mobile Networks 30-market study – and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest. 


Reader comments

AT&T officially announces the Moto X with unique customization options


Really, all the hype for this? That's ok. I'll stick with my note 2 soon to be note 3. Thanks but no thanks. Hopefully tmobile will announce a better price.

Indeed! I have longed for the day I can change to a different wallpaper from the silly stock one, and the kicker is they aren't only offering one other option they are offering 7 options! My mind is blown!

$199 on a 2-year contract? For a phone with those specs? BAHAHAHAHA! Massive f-up by Motorola and AT&T. They just slayed any chance of success in the market.

When people compare it to the HTC One and Samsung Galaxy S4? HELL NO. Those phones have better screens, more storage (the One), more features, at the same price.

Most consumers don't know shit about hardware. Do you think the average person walks into an AT&T store and thinks to themselves, wow, I gotta have a quadcore processor to look at facebook and use google maps? people are confusing the real mission that motorola is trying to accomplish. why can't you see this as the change in how we customize smartphones? I find it impressive that motorola is taking this risk, and also that AT&T choses to be the company to invest in a company that also takes risks. The specs war is bullshit. Get over it.

At&T sells the iPhone 5 for those prices and guess's a phone with those specs...actually it has lower specs than the Moto X.

At&T sells the iPhone 5 for those prices and guess's a phone with those specs...actually it has lower specs than the Moto X.

Its $199 because its new.

But when that newness wears off in a couple months it will be 99, then maybe 49.
The specs aren't that bad, especially if you get the big memory. Remember, without all that bloatware skin to push around, its performance should be just fine.

If the screen doesn't end up being total crap I think it will sell well. Especially after if falls off that $199 shelf.

Seem that Motorola need to go a little further to become a premium phone maker...
Frankly, the week after 4.3, here goes a 4.2 phone, from Motorola, a Google subsidiary...

Birth parties have mentioned many times that there's a separation between them so Motorola doesn't have an unfair advantage over other OEMs. Chances are good that Google would rather piss off a tiny percentage of Android users who know and care about why updates matter and getting them fast than big manufacturing partners.

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I'm still hoping they will sell this off contract for decently cheap. There is no way I'd pay 200 bucks for this and lose unlimited data on Verizon.

I'd have jumped on this if I didn't have to go through a carrier to get the 32gb version. Now it's no sale - I'll wait for the next Nexus.

Yeah, I was expecting this phone to be $300-$350 unlocked directly from the Google Play store. This is very disappointing news. Does Motorola really expect someone to walk into Verizon and hand them $200 for a new Moto-X on contract that is the obnoxious younger sibling of the new, amazing Droid line?

Someone has made a grievous error. On its face, this makes no sense. Was something lost in translation?

Yep, color me disappointed also. I guess they too serious about this thing succeeding in any significant way. (Shrug) Their loss.

Echoing... I had just assumed the X was $199 off contract. Seems like Nexus 4 still a much better value.

Yeah, what is with this? When we hear "exclusive" we know that it's not a matter of other networks not having requested these other configurations.

I have unlimited data with Verizon. I'm not going to go to AT&T simply because they're paying to cripple every other network's phone. It just makes me hate them. Hey, geniuses in marketing, this is not how you demonstrate the value that your company brings to consumers.

I'm on Sprint, so having storage is a requirement when pulling down data isn't that reliable. Unlimited only works when you get actual bandwidth.

Oh well, I just bought a Nexus 7, I would have been bummed if I spent my money on that and didn't have enough left over for a phone I actually wanted. Now I don't have to worry about it, since my current phone has nearly the same specs (fast enough dual core, fine battery life, 720p, and 48GB of storage).

Maybe someone will figure it out in another year.

How great of a deal is my HTC ONE right about now. I paid 99 for it with a 2 year. To get internal storage equal to my ONE on the Moto X I would have to pay 249 plus I would be downgrading my processor,display and audio quality. No thanks! The Nexus 4 is still as good or better than the Moto X and can be had for a few dollars more off contract than this costs with a contract. Not liking what Motorola is bringing out so far this year.

AT&T exclusivity will backfire on Motorola. I don't care how nice the features on a phone are, if it doesn't have at least 32GB of onboard storage - especially in the "share everything" world, it's a waste of my time. Moto X is destined to fail.

Designed by you. Locked to AT&T!

Another mid range shit. Motorola is dead. Google sucks! Over price with yesteryear spec..Junk

Agree with all the previous comments - $200 on contract? really? - guess I wait and see what happens with the next nexus.

I feel like the kid in Old Yeller. So disappointed. Exclusives are nothing but corporate ransom. Let me buy this unlocked from the Play Store of GTFO Google. At $199 on contract, the affordable off contract phone we were all hoping to purchase has gone up in a puff of smoke. They will try and FAIL to sell this thing for like $500 on the Play Store. Google is so good at failing but yet rocking, it really blows my mind.


Was hoping to pick this up on T-Mobile for something like 250-300ish range; not anymore. The fact that AT&T is the sole and "exclusive" retail channel to get the customization phones is pure bullshit.

Time will tell if this AT&T and MOTO X partnership fails or succeed.

Stupid strategy. Its only to make cell phone's companies to make money. Made in Texas to cheat people.

Oh I forgot with nano sim card blowowoowowowowow

$200 ON Contract??? What the HELL will it cost OFF-Contract? They said this was going to be a mid-ranger, but NOT that it was going to cost TOP-OF-THE-LINE Price! When GOOGLE bought MOTOROLA, they should have FIRED all of the stupid M.F.ers that had been running this former great phone company into the ground!

Gotta wonder if the other shoe to drop is the death of the Nexus line, at least as far as phones go. Wouldn't surprise me if the Moto X doesn't do as well as Google hoped, that they deep 6 or significantly delay the next Nexus. Wouldn't surprise me that part of the deal with AT&T is Google agreed agreed to take at a minimum a hiatus from the Nexus to give the Moto X a better chance. All in All I have to say this is quite the disappointment. I guess we will see what the off-contract price is, but I'm thinking it will be typical inflated manufacturer collusion with carrier pricing (i.e. $500 or more off contract).

People have their panties in a bunch about AT&T's pricing but let's not forget T-Mobile was charging $499 for the Nexus 4 even though it was only $350 in the Play Store. I'm not concerned about the price, I am concerned about the "exclusive" tag AT&T has on the options. I want to be able to go on Google Play and get the 32 GB AND customize the color AND put a message or my name on the back. I'm not going to flip out just yet. The ball is in Google's court.

This might appeal to the teens tho with all of the customization etc.

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This phone was doomed from the start. It's a Motorola. Once the specs were released, that just put the nail in the coffin. And now that it's an "exclusive" that's just beating a dead horse. Exclusivity to ANY carrier is death for a phone. Especially when anticipation for a device was this high.

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Agree, as long as they offer it trough Google play store I'm in. 399 for 32gb version, take my money Google. I just can't see my self paying 200 on 2 years contact for a mi ranger, in the world of note 2's, htc one's, sgs4's, lg G2's and ect... for the same price. And don't get twisted by thinking that average consumer doesn't know sh@t, I would say 7 out of 10 today knows specs and what they mean. And you probably right if ypu are thinking as long as it works fast and good and smooth doesn't matter what's inside of it. But if premium phone like htc one takes 5 bucks to make, mid range motorolla can't also take 5 bucks to make. So conclusion is they charge that because they want! Not "can" because moto hasn't earn they place to do stuff just because they can!!!

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This phone is dead on arrival on contract. Now if off contract is cheaper around the $200-300 range then it will be a game changer.

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Why will it be $200 or $300 off contract. This is not a nexus phone which is subsidized by Google. Add $350 to the contract price which will give you the off contract price normally.
Honestly I don't mind paying $550 for unlocked customizable 32 GB version. But no att has to have exclusive...f u Motorola and carrier exclusives.

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The X is far from being a "mid-range" phone. Just because it doesn't have the USELESS 1080p screen and quad-core, doesn't mean it isn't high-end. Although the X doesn't have a screaming benchmark score like the SGS4, One, definitely holds it's own while ONLY having a DUAL-CORE CPU processor. If scores and what's under the hood are what determines which "range" should be in...the X's dual-core beat last year's high-end devices, while knocking on the door of 20k. Sony's "high-end" Xperia Z with its quad-core S4 Pro barely edged Moto X in benchmark scores lol. The customization and optimization Motorola did while mating it the high-end Adreno 320 is what Samsung, HTC, Sony, etc should do.

.......guys (in my best Owen Wilson voice).....this thing is made in America -Texas........ya, Google and Motorola, like Apple (the fruit) Pie and Chevrolet. Don't you wanna believe in a wood back phone........come on.....get on the MotoX Band Wagon

I know its not the most powerful device out there, but if its optimized to run smoothly with the OS there really shouldn't be no problems. But i think its interesting idea, and a really good move for Motorola. If advertised properly the customization will actually cause it to do quite well. But i do think it was a bad move having that launch as an At&t exclusive. I feel moves like that cause phones to not do as well. Cause the truth is most people aren't willing to switch carrier just for a phone. (the reason why i picked up the Htc Hero instead of the iPhone in 2009)

Does ANYONE know OFF-contract pricing? There is no notice ANYWHERE on any website that makes note of what the off contract pricing will be. This is driving me crazy. Someone please chime in.