In a shock news conference breaking out of Philadelphia this week, it looks like their NFL team, the Eagles, has drafted five new players -- the Angry Birds, including the Mighty Philadelphia Eagle. Just writes itself doesn't it?
OK, so it's yet more Angry Birds, but just like the Heikki Kovalainen tie-in, it makes for an interesting prospect. According to the WSJ, this coming Monday. Rovio will officially announce the partnership that will see a new, Eagles themed title appear in the fall. The deal is said to include a massive marketing campaign, that will even see Angry Birds animations used on the stadium's video board.
Andrew Stalbow, Rovio’s General Manager for North America, has said that the partnership with the Philadelphia Eagles is part of the company’s “aggressive road map.” Aggressive seems about right for this one; let's play some Football! Oh, and er, check out the 'news conference' while you're at it.
- Filed under: