Over 3.2 billion bad online ads were removed by Google in 2017
The Internet is a wonderful thing and wealth of endless information, but obtrusive online advertisements can quickly dimish the joy of using it. We already knew that Google made a lot of efforts last year to keep bad ads off the web, but now the company's shed light on just how many violations it dealt with.
In 2017 alone, Google says it removed more than 3.2 billion ads that violated its advertising policies. To put things into perspective, that translates to around 100+ ads being removed every single second for the entire year. Looking more closely at that 3.2 billion number, Google notes it removed 79 million ads that tried sending people to malware-heavy sites, completely eliminated 400,000 of said sites, blocked 66 million "trick to click" ads, and got rid of 48 million ads that tricked users into installing unsafe software.
On the publisher side of things, Google notes:
In that same breath, 2 million web pages were removed each month due to policy violations, and 8,700 pages had their Google Ads taken away after Google expanded its online advertising policy last April.
Rounding this out, Google says:
Legitimate online ads are needed to make the Internet work the way it does, but pesky, abusive ones do nothing but ruin that whole experience for everyone. We're still a ways away from an Internet that's totally free of these, but it's reassuring to see Google working so diligently on this matter.
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Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.