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Over 3.2 billion bad online ads were removed by Google in 2017

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Google Campus Logo (Image credit: Android Central)

The Internet is a wonderful thing and wealth of endless information, but obtrusive online advertisements can quickly dimish the joy of using it. We already knew that Google made a lot of efforts last year to keep bad ads off the web, but now the company's shed light on just how many violations it dealt with.

In 2017 alone, Google says it removed more than 3.2 billion ads that violated its advertising policies. To put things into perspective, that translates to around 100+ ads being removed every single second for the entire year. Looking more closely at that 3.2 billion number, Google notes it removed 79 million ads that tried sending people to malware-heavy sites, completely eliminated 400,000 of said sites, blocked 66 million "trick to click" ads, and got rid of 48 million ads that tricked users into installing unsafe software.

On the publisher side of things, Google notes:

Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted nearly 90,000 websites and 700,000 mobile apps.

In that same breath, 2 million web pages were removed each month due to policy violations, and 8,700 pages had their Google Ads taken away after Google expanded its online advertising policy last April.

Rounding this out, Google says:

Does an ad with the headline "Ellen DeGeneres adopts a baby elephant!" make you want to click on it? You're not alone. In recent years, scammers have tried to sell diet pills and weight-loss scams by buying ads that look like sensational news headlines but ultimately lead to a website selling something other than news. We suspended more than 7,000 AdWords accounts for tabloid cloaking violations, up from 1,400 in 2016.

Legitimate online ads are needed to make the Internet work the way it does, but pesky, abusive ones do nothing but ruin that whole experience for everyone. We're still a ways away from an Internet that's totally free of these, but it's reassuring to see Google working so diligently on this matter.

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Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.

6 Comments
  • Good job Google. What about you making money on mobile apps adds and you tube adds with inappropriate association and a strange very fast "clicks" on target site. Something like 321 "clicks" in less than a minute. And looking where Google advertise by his choice I saw ads for a niche industrial product, in italian language, targeted for Italy only, running on baby you tube channels, music Vevo channels or Arabic and Chinese you tube channels. Or running the same targeted adds on mobile games and apps in all languages but italian. This is the way of Google of making money. Like this article stated: Bad online behavior of Google?
  • Google is a business.
  • Whoa, How did you get to that conclusion
  • Good,great job😋😋😋😋
  • So....They didn't pay their bills?
  • Yet some websites out there still insist on popups causing very slow load time before and after questioning a consumer's decision not to allow these malware laden ads.