What you need to know
- Google takes a standard 30% cut from app revenue on its Play Store.
- Epic asked for Fortnite to be exempt from this fee.
- Google denied its request.
There are some facts in life that are indisputable. The sky is blue. Water is wet. Epic Games can't seem to stay out of disputes over distributions of its games. This time the company has found itself in a gridlock with Google over Fortnite on the Play Store (via The Verge).
When Fortnite first landed on Android in 2018, Epic distributed it independently from Google's Play Store and cited its fees as one of the main reasons for doing so. It appears that after a year Epic has planned to submit it to Google with the stipulation that it would be exempt from Google's standard 30% cut of all in-app transactions. Google denied Epic's request, and noted that Epic did not request the same from Apple, where Epic presumably pays the same 30% fee to distribute Fortnite through the iOS Store.
In a statement to The Verge, Epic painted itself in a less inflammatory light.
Epic CEO Tim Sweeney has been outspoken for his disdain of fees like this across the industry at large, and he does not believe that they offer enough value to warrant such a cut of revenue. Epic's own online storefront splits revenue 88/12 between the developer and itself, which is viewed as much more reasonable.
Jennifer Locke has been playing video games nearly her entire life. You can find her posting pictures of her dog and obsessing over PlayStation and Xbox, Star Wars, and other geeky things.
Epic is not video game Jesus. Not to be trusted
-_- the sky isnt blue though...
Why does Epic not see that the 30% cut allows for secure distribution of Fortnite through the Play Store and promotion of the game (particularly with events and new seasons) on the Play Store's front page?
They have zero need for safe distribution or advertisement from the play store. Fortnite is one of the most popular games on the planet and has cross play. I agree with Epic on this one.
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