Sometimes a phone has a name that really means nothing, or a name that's meant to subtly evoke what the phone's about. And sometimes a phone slaps you right in the face with its branding.

It leaves no question about why the phone was made or what you're supposed to do with it. Such is the case with the Blu Selfie, a phone with a name that's beyond obvious.

The quick take

The Blu Selfie comes with a pair of 13MP Sony-powered cameras, one for the front and back at a very reasonable price, but the software experience is at times frustrating and the design and hardware quality won't appeal to everybody.

The Good

  • Low low off-contract price
  • Incredibly bright flash

The Bad

  • Mediocre cameras
  • Non-standard default launcher design
  • Huge top and bottom bezels
Width Height Thickness
5.75 in
2.61 in
0.38 in
  • Display:
    • 4.7-inch HD display
    • IPS LCD panel
    • 720x1280 resolution (312ppi)
  • Camera:
    • 13MP ƒ/2.0 lens rear camera
    • Dual LED flash, Blu Final Touch software enhancement
    • 13MP 88º lens front-facing camera with soft LED flash
  • Chips:
    • 1.7GHz Octa-core MediaTek MT6592 processor
    • ARM Mali 450 GPU
    • 2GB RAM
    • 16GB internal storage
    • microSD expansion
  • Battery:
    • 2300mAh battery
    • HSPA+ 21Mbps
    • Android 4.4 KitKat

It's all about the selfies, man.

Blu Selfie Review

Blu Products is an interesting company. They are primarily what's called a "white-label" phone distributor, taking phones produced by Chinese or Taiwanese manufacturers, slapping their label and software on it, and selling it as if it's their own device — like the Blu Vivo Air. The Blu Selfie is one such phone — Micromax's Canvas Selfie is for all intents and purposes the same phone, but running different software and a slightly different back plate.

Blu also has a history of building phones that slot towards the bottom and low-middle range of the smartphone market. Where Samsung is making a Galaxy S6 that runs from $700 on up, it's rare for a Blu phone to crack $300. The Blu Selfie prices at $249, and that's off-contract.

But is it worth the price? Is the phone worthy of staking a claim to the photographic phenomenon that is the selfie? Is this the one true selfie phone? That's what we're here to find out.

About this review

We've been using the Blu Selfie for about a week now, both on AT&T in the United States and Rogers in Canada. Though it's possible to install a replacement launcher on the phone, or the proper Google keyboard (or whatever third-party replacement you might prefer), we opted to use the phone in a more 'virgin' state, similar to how we'd expect most owners to use the phone.