Snapchat is expanding its geofilters, letting anyone create a location-based filter on-demand. Originally created for public spaces and events, users can now make geofilters, which offer custom photo filter designs which appear in Snapchat based on a location, for their businesses, parties, and more. Geofilters can be purchased for up to 30 days.

According to Snapchat, here's how on-demand geofilters work:

  • Design — Use your favorite image editor to create a filter. We've also provided some templates that are compatible with Photoshop and Illustrator to get you started :)
  • Map — Pick a geofence where your filter will appear, then choose the time and dates you want your Geofilter to be available.
  • Buy — Submit your Geofilter. Our team will quickly review it and, assuming all is well, get it up and running.

Pricing for geofilters starts at $5, though it varies based on factors like the size of your geofence, and how long you want the filter. Snapchat users in the U.S., UK, and Canada can create geofilters now.

Get started with Snapchat geofilters