HTC's recently taken the wraps off a new color variant for the HTC One — anodized "glamor red" — and we've had the chance to get our hands on the new, eye-catching version of HTC's latest. The red version, which is exclusive to Phones4u in the UK, is most reminiscent of the black variant, being twinned with a dark grey accents around its sides and back. The Beats Audio branding, red and white on other HTC Ones, is a lighter shade of gray on the "glamor red." The anodized finish also gives the device a smoother feel than the more common silver version.

Besides these superficial changes, we're dealing with the same phone we're already more than familiar with — quad-core Snapdragon 600 CPU, 1080p SuperLCD display, "Ultrapixel" camera — you get the idea.

Check out our gallery after the break for a closer look at this new flavor of HTC One.