Android Central

It appears the final name for the HTC Endeavor (aka HTC Edge, aka HTC Supreme) may be HTC One X. Or HTC One X, if you prefer. PocketNow reports that the device will be marketed as HTC One X, with the X written above in superscript. In addition, SlashGear says that the Endeavor's little brother, the HTC Ville, will become the HTC One S, with the S in superscript too.

If true, it's certainly an interesting choice for the branding of HTC's 2012 smartphones, not to mention a departure from the one-word naming scheme that's given us phones like the Desire, Sensation, and, um, ChaCha.

The HTC Endeavor HTC One X has appeared in numerous leaks over the past few months. We first saw an early render of the device back in November (back then it was the HTC Edge), though it's likely the final product will look different. Over the weekend, a leaked RUU (ROM Update Utility) for the phone revealed a massive cache of screenshots, along with the full list of specifications. The phone is reportedly powered by a quad-core Tegra 3 processor, with 1GB of RAM and a 720p screen.

The One S looks set to become HTC's mid-range offering for 2012, with a dual-core 1.5GHz CPU, 1GB of RAM and a qHD screen. We've seen it in a series of leaks over the past month or so, which has given us some early photos and video of the device in action.

On the software side, both phones run Android 4.0 Ice Cream Sandwich, along with the new HTC Sense 4.0, which seems to be shaping up rather nicely. There'll probably be at least one other quad-core phone at MWC, but we're looking forward to getting our hands on HTC's latest piece of kit regardless.

Source: PocketNow; SlashGear

 

Reader comments

HTC Endeavor reportedly launching as HTC One X; HTC Ville to become HTC One S

33 Comments

According to MoDaCo's source, the manufacturer will soon unveil the HTC Endeavor, and it'll be powered by a beastly quad-core NVIDIA Tegra 3 processor. Other reported specs include 1GB of RAM, a 4.7-inch, 720p display, an 8MP main camera and 1.3MP front-facer. Connectivity-wise, Wifi a/b/g/n support is reported, along with Bluetooth 4.0. A quad-band (not penta-band) HSPA+ radio is apparently in the bag too, which suggests this device may be AT&T-bound in the US.

Is it just me, or is seeing the words 'flagship phone' becoming increasingly annoying each time its written ... just sayin it seems like EVERY phone lately is described as a new flagship phone for so and so ... rant over :-D

Hmm, if the phone is like a successor to the Nexus One it may be interesting. I loved that phone and it was made by HTC. I have a feeling it is too close to being finished for them to have made any of their current "our phones are fat ugly monsters" changes to it though. But, if it was like an updates Nexus One I would consider it.

I don't think HTC is going to have attractive phones for a year or two at least since it takes a long time to produce a phone and they only admitted their phones suck very recently. This year is going to be all about the fluff junk like beats and whatever else they have planned to steer you away from their faults in the hardware.

I see nothing wrong with the attractiveness of HTC phones.

I like the feel of their phones much more than the super-light plastic pushed by Samsung. I like the rounded corners, and the thickness doesn't bother me a bit. Thin is not better in any way, especially when you have to turn around and come out with a thicker model to accommodate the battery that should have been there all along. (Razr).

Some don't like them. Fine. But its just because they can't admit buying that Captivate was such a roaring mistake.

Wow, dumb names. Edge or Endeavor sounded so much better. Oh well, no worries, I'm still holding out for the Thunderbolt 2! :P

Hey what phone is that? Thunderbolt. Cool, sounds powerful. What's yours? One X. Huh? What's that? Any relation to that Canadian rock band? :P

@Gekko, you'll end up buying One

Unless you masochisticly hang with your plastic high contrast developer's phone that you endlessly ROM with hopes of approximating the superb beauty and enhanced functionality of HTC'S Sense 4.0 User Interface sans build quality.

nope. i don't even know how to ROM nor do i have any interest. straight plain vanilla default out of the box ice cream sammmmmmmmmmmich on a Sprint G-Nex will be good enough for me.

and i don't want or need Sense, 3D, Beats, Bloats, Clunk or anything else.

do you hear me Chou?????????

Chou is not manufacturing plastic high contrast flaw ridden Samsung developer's tinker phones. With dual & quad core and Gb ram, bloat is an anachronistic concept.

Awesome functionality, beauty, and build is what HTC represents.
The first looks and reviews forthcoming from MWC will light up the boards with greater excitement than THE STANDARD set by the original HTC EVO - your first love @Gekko. And you'll covet the ONE.

I prefer the name. It will be more recognizable. They need a recognizable root name (like the iphone) and then vary it up with sub letters like x or s. I think it will work well. Android being flooded with ridiculous names is only bad for branding.

I agree. Distinguished branding and differentiation with this naming concept. Thoughtful marketing analysis @dswatson83.

Think about it. "Wow, that's a really awesome phone. So cool. What is it? "
Answer; "It's the One... It's the One by HTC... The HTC One".

Oh... stupid HTC.. when you just admitted you had too many phone lines, you create yet another.

I'll be calling this the "Evo X" and I invite the rest of you to damn the man and protest the names