Google has rolled out a change to search today that will rank mobile-friendly sites higher when searching on mobile devices.

Google search results on smartphones will now favor mobile-friendly sites

The changes rolling out today are intended to make it easier for mobile search users to land on pages that are much easier to view on smaller screens. From Google:

Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Google notes that while the change to rankings will seek out mobile-friendly pages, it won't be the only factor in rankings. If a site provides high-quality content, but isn't mobile-friendly, it can still rank highly in mobile search results.

As noted above, the update only applies to searches on mobile devices, and is rolling out today to all search results in all languages. If you're a web developer curious to see if your site makes the cut, Google has provided a tool to test just that.

Source: Google