It's called the Essential Phone – not just because Andy Rubin wants you to think it's indispensable, but because it represents the essence of what Rubin believes a smartphone should be: personal, open, premium, helpful and simple. The Essential Phone PH-1 was built to correct some of the problems Rubin says Android created, with an open ecosystem and intuitive software wrapped in a drop-resistant ceramic/titanium body bearing a magnetic attachment port for accessories.

Also, no Essential Phone would be complete without an Essential Home to go along with it; in addition to its smartphone showdown, Essential will be going head-to-head with the Google Homes and Amazon Echoes of the world. But such lofty ambitions sometimes bamboozle those who should remain skeptical – especially given the crowded graveyard of tech companies who've walked this path before.

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So how excited should you be for the Essential Phone? MrMobile won't know for sure until he gets a device in his hands; until then, join him for some early impressions from afar! And be sure to check out Android Central's coverage!

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