HTC has released its first teaser video for the HTC One M10, but don't get your hopes up for an early look at the upcoming smartphone. The video, which comes out of HTC's Turkish YouTube channel, eschews a peek at the One M10 in favor of driving home just how hard HTC is working on it.

According to the video, HTC employees are skipping sleep and working long hours "in the lab" in an obsessive pursuit to create a better phone with the One M10. In keeping with its previous teaser on Twitter, HTC caps things off with the #powerof10 hashtag so fans have a way to keep the hype going over social channels.

Be sure to give the teaser a gander in the video above and let us know what you think in the comments below.