HTC just hit us up to give warning of a "major news announcement" to be made by CEO Peter Chou on Thursday morning. He'll be conducting a teleconference Los Angeles, and that's about all we know.

We've certainly been through our share of HTC news conferences, but getting getting a heads up for something like this seems a little unprecedented. Soon as we know more, you'll know more.

Oh, and we'll be liveblogging the whole thing, of course. Click here for the liveblog!

Let the speculation begin!

Update: So we've confirmed that it's a phoner-only event. Nothing live going on. Which tells us ... basically nothing more than what we already knew.