Google set to double down on controversial 30% Play Store cut
What you need to know
- Google will start enforcing the rule that requires developers to go through the Play Store for in-app purchases.
- Apps like Tinder and Spotify have been side-stepping this for years.
- The changes are expected as soon as next week.
Google and Apple have come under scrutiny over their app store fees this year, and the former is set to double down on them. While many apps in the Play Store which use in-app purchases go through Google's payment systems, some companies do not. Tinder most notably switched away from the Google Play billing system last year, offering users a discount if they used their own credit cards.
A report from Bloomberg today says that Google will now be more strictly enforcing this rule. Developers who are not in compliance will be urged to update their apps to bring them in line. Aside from the afor-mentioned Tinder, popular apps like Spotify and Netflix had ignored the Google Play billing system for their own solutions.
A Google spokesperson told Bloomberg:
In essence, Google is saying that it's fine if you want to ship your app in another ap store and use whatever payment method you want. If you'd like to use the Google Play Store though, you should follow its rules.
Google is expected to push this requirement out next week and give developers time to make the required changes.
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