Google Local Guides were introduced in 2014 to help foster a giant community of local reviewers who just know where all the best stuff is. When you sign up to be a Local Guide, every contribution helps you rack up points towards unlocking other elements of the service inside Google Maps. Over the next few days, Google will introduce a new points system to Local Guides to help unlock other types of goodies and hopefully encourage the proliferation of more reviews.
Google has also added five new levels to Local Guides, in addition to adding badges for those who are heavy contributors.
If you're a Level 2 Local Guide, you can enjoy early access to the new features. In select countries, Level 4-10 Local Guides can redeem a three-month Google Play Music subscription and 75% off digital rentals in the Play Movie store.
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