The uphill battle for HTC continues. The proposed savior for the struggling company, the HTC One, now faces delays due to problems with component suppliers. The problem lies with one of the main selling points of the upcoming flagship phone - the "ultrapixel" camera. With the significant loss of profits and decrease in shipments HTC has had, an unnamed executive tells the WSJ that they are no longer considered a "tier-one" customer. This means they don't have the priority they once did with their parts suppliers, and are currently running short on components for the HTC One's camera and metal case.
It's worth noting that suppliers have not mentioned anything of the sort, and it's possible that frustrations have company executives a little emotional. This certainly seems the case with CEO Peter Chou, who The Verge tells us has stated he would step down if the HTC One "fails to become a hit with consumers". It's also hard to determine what a "hit with consumers" is. Focus Taiwan reports that pre-orders for the HTC One have exceeded the companies target, which sounds fairly successful to us. In short, we're not going to read too much into this one.
While there are still no concrete dates, HTC promises to start fulfilling pre-orders at the end of March in select markets, with a wider rollout scheduled for sometime in April. The HTC One's release is inching ever closer towards a confirmed release date of its strongest competitor, which could take away a much needed edge it would have with an earlier release.
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