HTC ImageSense

One of our chief complaints about HTC devices -- OK, just about everybody's chief complaint about HTC devices -- used to be about the camera. While the smartphone hardware would be top-notch, and the design darn near a work of art, the cameras nearly seemed like an afterthought, and companies like Samsung quickly took over the top spot in that spec race.

That started to change in 2011 with the likes of the HTC MyTouch 4G Slide and the HTC Sensation 4G, which finally had good cameras. Maybe not quite the best available, but certainly leaps and bounds above what HTC had previously produced. The software improved as well, with more scenes and modes (panorama, finally!) available out of the box.

With the new crop of smartphones just announced at Mobile World Congress, HTC is putting it on record that it's serious about technology. How serious? It's developer its own processor for the camera side of things. HTC calls this new technology ImageSense, one of the three pillars of the new Sense 4.0.

Starting with the HTC One X, HTC has a whole new generation of camera tech that promises faster shutter speeds for near-instantaneous pictuers. You're able to snap a still image while shooting video. And probably most impressive (if a little nerdy) is that images are being shot in RAW format for greater processing flexibility on the device before given to you as a more user-friendly JPEG format.