It's no secret that HTC's worldwide market share in smartphones is small -- and declining -- but CEO Peter Chou seems optimistic for the future of the Taiwanese manufacturer. In an interview with The Wall Street Journal, Chou expressed that although HTC has been outpaced in smartphones by the likes of Samsung and Apple since 2010, the worst is behind the company now. With international market share of about 2.2-percent, the numbers just don't reflect the high-quality products Android OEM has to offer. HTC's relatively small size and cash holdings put it at a disadvantage to the larger companies out there, but the Chou explains that a refocusing on proper marketing -- with a new marketing chief -- will be the key to improvement in 2013.
"Although we don't have as much money to counter [Samsung and Apple], the most important thing is to have unique products that appeal to consumers."
The quote from Mr. Chou fits with what many HTC fans have been saying continuously, but unfortunately the general consumer market hasn't reflected that. He hopes that the upcoming changes and reorganizations (no specifics given) inside the company will let it react quicker to changing markets to bring more compelling products to consumers in the future.
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