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Google will now warn you before you load sites with deceptive ads or buttons

Google has announced that it is taking a step forward in protecting web users from deceptive embedded ads or buttons on websites with Safe Browsing. With the change, Google's Safe Browsing will start looking out for embedded content that tries to do the following:

  • Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself.
  • Try to trick you into doing something you'd only do for a trusted entity — like sharing a password or calling tech support.

Essentially, you should start seeing warnings when websites contain annoying ads that tell you something is out of date on your machine, or buttons that try to imitate the look and feel of legitimate buttons on a website. Since Safe Browsing is on by default in Chrome, users of the browser should start seeing the effects of these changes immediately.

Source: Google

27 Comments
  • Is this only on the mobile app, or is it on the desktop browser as well?
  • It will work on the Desktop browser.
  • Please make it customizable...
  • How about getting rid of ads completely. The Internet would be a better place. Posted via the Android Central App
  • How about paying the cost for the websites then?
  • Then what? The fact remains that advertising makes it possible for you to enjoy 99.9% (exaggeration) of the content available for your online consumption. You can pay to download "Pro" versions of many apps where the premiums paid go toward supplementing an ad-free experience. What about the free Internet then? Are you willing to pay to access each and every website you frequent—who's ability to exist at all comes from the revenue generated from hosting ad space? I'm curious to understand what you feel would be a reasonable alternative.
  • No reasonable person would even suggest such thing.
  • This happens with porno a lot. That's what a friend told me anyways. Posted via the Android Central App
  • Who watches porn without ad blockers or anti trackers to begin with online? Posted via the Android Central App on my Frost Nexus 6P
  • A friend uh lol Posted via the mighty Nexus 6P
  • LoL Posted via the Android Central App
  • Never trust a man in a cowboy hat...... LOL, jk
  • Lmao Posted via the Android Central App
  • Is his name acelucero76? Google Nexus 6P
  • I can see a ton of issues with redirect buttons on a website that are legit being flagged as an issue. Posted via the Android Central App
  • That's bound to happen. Usually does with that annoying red screen popping up Posted via the Android Central App on my Frost Nexus 6P
  • Yeah but my company has about 5-6 legit application redirects and that could weaken the ux overall. I am not a big fan of the button scrutiny, fine with ads Posted via the Android Central App
  • This would be great except Google themselves are still serving up scamware advertisements from their own ad networks. As long as the abuse is hidden behind enough layers, Google overlooks it. For example, do a google search for: Map Quest First Google ad network link is to quickmaps.net which redirects to quickmaps.co. Take note that quickmaps.co violates the Google Maps API to display what appears to be a mapping service to get directions. If you put in a source and destination addresses, it pretends to look up directions but then indicates you need to install Online Map Finder extension. Clicking "Install Now" it redirects onlinemapfinder.com (run by Mindspark Interactive Network). If running chrome, it then displays a button to "Click to Install" the Chrome extension. Once installed, the scamware extension forces the browser homepage to be MyWay search and doesn't allow it to be changed. Also, it then promotes installing other Mindspark scamware. While it has been implied all along that jumping through all these hoops will get you the map directions, they still have not been provided either. Think about how many Google properties have been used to get the scamware extension installed: (1) Google ad network is used to start the process of clicking on "Quick Maps" (2) Google Maps API is used to trick the user into believing they are at a legit map directions website (3) Google Chrome extension store is used to install the scamware extension This is all taking place under Google nose and they do nothing. Google literally does not know scamware when Google themselves are heavily used to promote it! Also, the Google feedback forms provided do nothing to encourage getting scams like this taken down. There is no correct way on the form to report this type of scam. Google needs to stop patting themselves on the back on how much they think the Chrome browser can make the web safer and clean up their own front lawn. The Google ad network and Google chrome extensions are covered with land mines while Google uses deceptive press releases to make it look like they give a crap. If they really cared, there would be better feedback form options to report Google ad network scamware.
  • +. 5 Posted from my Nexus 6/Nexus 7 2013/Surface Pro 3
  • I'd like to see Android Central,
  • I'd like to see Android Central AND B. Galliart take this up as an important issue and raise a stink as big as it can so that Google will start taking heed. Obviously when something that makes the core of Google look nefarious, AC and other Android sites are careful. But they have no problem raising stinks against OEMs.
  • +100 VZW Moto X DE/N7
  • This is a good example why I use a blocking hosts file (ex. MVPS) on my PC's and Android devices (via AdAway on a rooted device). It stops this kind of crap from even getting started (ex. usually just get a page cannot be displayed error as the ad network is blocked as well as known malicious stuff).
  • I'm very sceptical about this because I can still load websites and be automatically redirected to unsecure ads. Personal information such as my email address was shared today through these sites and now I am a victim of spam emails. Where does the security thing that Google is "supposedly" introduced come in?
  • Wonder how much this will help when you go to a download page, and all the ads have download buttons that look like the one legit button... Posted via the Android Central App
  • I'm confused? What is the difference between legit button and non legit button. There all trying to sale you something. I think google dont like when people find ways to make money mimicking another website. They paid for there cyberspace , they should be able to do what they want. No ones force to buy or even look at the ad. This reminds me of not being allowed to play online poker, in the name of protect the consumer. I am so tired of officials claiming to be protecting us and keeping us free by tellin us what we can and cant do. If I am not hurting no one, I should be allowed to do what I want to do.
  • If you got to CNET to download a program (video codec package or editing utility for example), there is a download button to download that program, which is why you went there. Surrounding the correct download button are several false download buttons that are actually ads that take you somewhere else and do not download the program you went there for. They are intentionally deceiving you, and that's where the problem comes in.