This morning Madfinger Games took to Facebook to explain why it lowered Dead Trigger from 99 cents to free. The reasoning? Rampant piracy. "Unbelievably high" piracy, actually. "The piracy rate is soooo giant," the developer continued.
One thing, though: We have absolutely no idea what that means.
There always will be piracy. It's unfortunate, but the fact remains that so long as applications can be stolen, they will be stolen. We wish that wasn't the case. How many people stole the 99-cent Dead Trigger? Raise your hands if you dare. Was it 10 instances? One hundred? One thousand? Dead Trigger is currently in the 100,000 to 500,000 download range on its Google Play listing. We've e-mailed Madfinger Games in hopes of getting some more details on this. If 1,000 instances of piracy were noted, that's just 1 percent of the minimum total downloads. We've got an e-mail in to Madfinger seeking some details.
Here's Madfinger's complete statement on moving Dead Trigger to free:
Regarding price drop. HERE is our statement. The main reason: piracy rate on Android devices, that was unbelievably high. At first we intend to make this game available for as many people as possible - that's why it was for as little as buck. - It was much less than 8$ for SHADOWGUN but on the other hand we didn't dare to provide it for free, since we hadn't got XP with free-to-play format so far. - However, even for one buck, the piracy rate is soooo giant, that we finally decided to provide DEAD TRIGGER for free. Anyway - DEAD TRIGGER is not FREEMIUM, it always was and still remains FREE-TO-PLAY, that means, all players are able to play it without IAP! We stand up for this statement, because all members of our team are playing (and enjoying) DEAD TRIGGER without IAP.
This is important just as it's important in the television industry, where piracy also is a real issue (though more self-inflicted, we'd argue). The vast majority of Android users out there, we presume, don't download pirated apps.
Anyway. Kudos to Madfinger for making a great game even greater by making it free -- not that 99 cents should have kept anyone away. But let's hope the next time the piracy card is played, we see some numbers to back it up.