Facebook reportedly ready to launch their own mobile ad network this month. Anyone excited?

Facebook, the world's most popular social network, is reportedly looking to get into the lucrative mobile ad game, perhaps as early as their F8 developers conference set to kick off in San Francisco on April 30, 2014. Facebook has been serving their own ads for a long time now, but this would be a way for developers to integrate Facebook ads into their own apps and services, and it would bring Facebook into direct competition with Google's AdMob, Apple's iAd, among others. Mike Isaac, writing for Re/code:

Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.

The world is increasingly mobile and Facebook, which launched on the traditional computer and web browser, missed out on making the most of the initial transition. If this story pans out, they'll be late to the game on mobile ad networks as well, but in this case late is absolutely better than never.

Anyone actually looking forward to seeing Facebook-powered ads in their apps instead of Google, Apple, or someone else?