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LG V40 ThinQ review: Five cameras aimed straight at Samsung

From the start, LG's V series has been about content creation and offering more ways to capture the world around you. But over the years, the G and V series have to converged to the point where they're nearly identical. Not unlike Samsung's Galaxy S and Note lines (go figure), the G and V series are basically the same aside from slightly different sizes and some key feature advancements that a staggered release cycle affords.

In a world where the LG G7 hasn't garnered the mind share of Samsung's Galaxy S9+, that leaves the V40 in a tough spot considering how much it shares with LG's attempt from earlier in the year. The "hook," if you will, is a five-camera setup that's backed up by neat camera software. But the V40 has more to offer, as the rest of the phone is filled with appealing specs and features lifted directly from Samsung's playbook.

Here's how it all comes together in the LG V40.

Pros:

  • Big, beautiful screen
  • Triple camera is a treat
  • Solid and beautiful hardware
  • Headphone jack and good DAC
  • Wireless charging
  • Simpler software than before

Cons:

  • A phone this big should have more battery
  • Secondary cameras missing OIS
  • No higher storage option available
  • Aurora Black model is slippery

About this review

I've been using a U.S. unlocked LG V40 for 6 days, initially in San Francisco, CA and then in Seattle, WA. The phone's software updated 2 days into the review period to build OPM1.171019.026 with the September 1, 2018 security patch. It was provided to Android Central for review by LG.

LG V40

Solid

LG V40 Hardware, display and features

The V40 generally follows the industry trend of being a rounded metal-frame phone with smoothly sculpted glass and a typical layout of buttons and ports. The 6.4-inch display is notably larger than the G7, and is ever-so-slightly larger than the Galaxy S9+ — less than 1mm taller, and 2mm wider. It has a notch, of course, but LG made a subtle change to make the bottom bezel the same thickness as the top — and despite the notch up there it has a very nice sense of symmetry when you look at the screen.

This is a really nice OLED screen you'll enjoy looking at, but it isn't quite as good as Samsung's.

That display is an OLED panel, which marks a move away from the G7's LCD and hasn't exactly been a point of strength for LG phones. You may recall the furor over the Pixel 2 XL's LG-made panel being so bad, but thankfully the V40's panel looks nothing like that. Actually, it looks really good. It's crisp and colorful, with only mild color shifting at tight viewing angles. And it now has a proper auto-high-brightness mode that can enable by default in sunlight and doesn't need to be triggered manually. The max brightness is good enough to easily see the screen in bright sunlight, and it also gets really dim at night. I won't say it's as wonderful as Samsung's latest screens — which are just amazing — but it's darn close, and good enough that I haven't found any reason to complain about its characteristics.

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The phone is solid, but the matte glass finish is what really takes it over the top — don't get the Aurora Black color.

Because it's relatively light, the V40 doesn't seem quite as solid or substantial. At 169 grams it's 10% lighter than the Galaxy S9+ and 16% lighter than the Note 9 — it's also over 1mm thinner. But most people will find the reduction in quality heft a fine trade-off for being able to use the phone in one hand more comfortably. The V40 is still awkwardly tall and a little slippery when it comes to adjusting your hand to reach the top third of the display, but the lower weight helps with usability regardless.

The slippery finish is actually exclusive to this Aurora Black V40 that I've been using, because LG has an altogether different finish for its other colors. Moroccan Blue, which is the only non-black option in the U.S., and other international options have a softer matte finish to the glass that is amazing to hold. The frosted glass finish is easier to grip, collects fewer fingerprints and offers a neat color-shifting look that makes the black version even more boring by comparison. It's a shame LG didn't apply this "soft" finish to all of the colors — a big missed opportunity to differentiate entirely from Samsung's glossy backs. The black one looks and feels fine, and has a subtle color-shift effect to a more blue-green in the right lighting, but as soon as your see Moroccan Blue you'll want it — and sadly, it's exclusive to Verizon for some unknown period.

LG took Samsung's lead and simply offers every spec and feature the competition has.

Elsewhere, LG's done a darn good job of filling the V40 with the features people are clamoring for. It's water resistant, of course. The 64GB of storage is typical, but the SD card slot is a nice bonus for many people. There's also a headphone jack, which is appreciated, and LG continues to get plaudits for including a nice DAC to help it out. LG's so-called "BoomBox" speaker system is an attempt to skip dual speakers in favor of using the whole phone as a resonator for the single speaker at the bottom, and for the most part it works well. When you set the phone down on a table it really helps amplify the sound, and it sounds pretty good — but when you crank up the volume a bit when watching or listening to something as you hold the phone, it feels ... odd. The whole phone vibrates, which isn't pleasing, and you can still run into the age-old problem of blocking the single bottom speaker with your pinky finger.

LG V40

Triple treat

LG V40 Cameras

We'll eventually reach the point of diminishing returns with the number of cameras on smartphones — but right now, having three distinct sensors and lenses on the back of a phone seems totally normal. LG's marketing talks about a "penta" (five) camera setup on the V40, but of course, only three are on the back with the other two on the front. The set of three breaks down like this: a 12MP main sensor with a standard-view lens, a 16MP sensor with a wide-angle lens, and another 12MP sensor (different from the primary) with a 2X telephoto lens.

The main camera took a step up, and the two supporting lenses just add to the experience.

The wide-angle sensor and lens are the same as the LG G7, which is fine, but the main sensor and lens have thankfully been upgraded. The main sensor has 1.4-micron pixels, much larger than the G7's 1-micron, and the lens is now a little brighter at f/1.5. There are also purported upgrades to the photo processing, including smarter HDR that chooses how many frames to process based on what's in the scene and specific changes to improve low-light photo quality overall.

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I'm so glad LG made the sensor and lens upgrade to get more light in. It really shows in the final product, whether you're shooting in low light or not. Shooting in auto mode it seems pretty clear when the multi-frame HDR mode kicks in and really bumps up the colors, but even without it the V40 takes pleasing and natural-looking photos. My only complaint is in the fine details, where LG's processing lands in a weird middle ground between Samsung and Google. It isn't super-smooth like Samsung, nor is it natural like Google — when you zoom in you'll see blotchy chroma noise on occasion, and oftentimes sharp edges come out soft. It looks just fine on a phone or even a computer screen, but zooming in reveals displeasing defects in some photos.

Photo quality is good, but the prevailing feeling is that the V40's camera is fun to shoot with.

LG's wide-angle camera continues to be a unique treat. I love taking these wide-angle shots, and they just offer a nice change of pace to mix up the kinds of photos I share with people. Not all scenes call for it, but going back to a phone without a wide-angle camera feels like a limitation. The telephoto camera isn't such a great success. A sensor with 1-micron pixels behind an f/2.6 lens without OIS is a recipe for poor photos in anything but perfect lighting, as so many other manufacturers have found. It's useful for zooming with less resolution in daylight, and facilitates a proper portrait mode with faux bokeh, but it isn't nearly as good as the Galaxy S9+'s better sensor and OIS.

The combination of three sensors and really good camera software make the V40 a downright fun phone to shoot with, and also has the quality to back it up. LG's software makes switching between the three cameras seamless and even offers options to preview all three views at once or capture photos sequentially each one. There's a robust manual mode if you want it, but the automatic mode absolutely gets the job done with no fuss. LG may not be winning the camera battle with absolute quality and accuracy when you nitpick the details, but the whole experience is right up there with the competition.

The dual front-facing cameras don't change the game much from the LG G7. The main camera is the same 8MP sensor with fixed focus, an f/1.9 lens and 80-degree field-of-view. It's paired with a 5MP sensor with fixed focus and an f/2.2 lens, but a slightly wider 90-degree lens. This gives you some flexibility for a tighter selfie with the main camera or a larger group shot with the secondary, but we're talking about 80- vs. 90-degrees here, which is small. The main camera captures much more detail in your face, but either one will be good enough for social media and messaging. The wide-angle shooter is near-necessary for group shots, but I still wish at least the main sensor had auto focus, as that's a premium feature I expect on a high-end phone like this.

LG V40

Going simpler

LG V40 Software, performance and battery life

I stopped using the LG V30 before its Oreo update and didn't spend much time with the LG G7, so this is my first time really getting in deep with the company's latest software offering. The V40 is launching on Android 8.1, which in itself isn't disappointing except for the fact that LG made a grandiose announcement that its "Global Software Upgrade Center" would be improving its update cadence and stability. Where's Android 9 Pie at?

Even though we're looking at Oreo, LG has made a concerted effort to streamline and simplify its software. In my time speaking with LG representatives, they specifically called out the reduced amount of bloatware and duplicate apps on the V40. LG no longer ships its own calendar or calculator apps, for example, and defaults to Google's instead. This is one of the main benefits of LG's software over Samsung's — it's at least somewhat self-aware of the fact that very few people want its apps, so it's cutting back on the offerings. There are still a few that can't be disabled, but there's far less app cruft to deal with than in the past.

Feature creep has been reduced, as has bloatware and duplicate apps. LG is going simpler.

The feature creep has also been reduced, with fewer unnecessary whizz-bang things popping up and distracting you. I still had to spend the typical couple of hours going through settings and turning off things that I don't want, but it can all be turned off, which I really appreciate. There are still baffling omissions like not having a fingerprint swipe gesture for the notification shade and having an app drawer that doesn't auto-sort alphabetically, but on the whole, I'm finding LG's software to be quite pleasant.

If you're a fan of Google's services you'll be fine with LG's integration of the Google Assistant, Google Feed and Google Lens as well, which replaces any sort of LG-specific "AI" you'd expect. The Feed is found as part of the default launcher, the side-mounted Assistant button auto-launches the service and Google Lens is baked right into the camera app. You can just as easily ignore it all, but I find it much less intrusive than Samsung's Bixby push, and the hardware button placement is low enough that it isn't accidentally pressed every single day.

Performance and stability are both great — now, how about that Pie update?

Performance and stability have also been excellent, which I'd completely expect for this class of phone with these internals. The only sluggishness I've seen has been with opening the camera after a handful of hours of not using it, which is disappointing. I want that camera to always be available, and sometimes it takes a few beats to get going with a double-press of the power button. The rest of the experience has been a treat, no matter what I've thrown at the phone.

So how long does the performance last? Unlike the Galaxy Note 9, the V40 doesn't have an impressively sized battery, at just 3300mAh, considering the overall footprint of the phone. That's considerably less than the Note's 4000 and even Galaxy S9+'s 3500mAh. As you can see in the above screenshots, battery life can obviously vary based on how hard you hit the phone. I don't do anything to "save" battery on my phones — I use auto brightness, let all of my apps sync and use the phone whenever (and however) I need it. On a heavy day I was able to kill the V40 in under 14 hours with over 4 hours of screen-on time, tons of Bluetooth audio, lots of time on LTE and about 30 minutes of driving with navigation Android Auto. On easier days, I went to bed with over 30% battery remaining despite my typical usage and over 3 hours of screen-on time.

The V40 will handle a full day of use no problem — the question is how much reserve you'll have left at the end of the day.

These numbers are very much in line with my Galaxy S9+ battery life history: the V40 will handle a full day of typical use with plenty to spare and no battery-saving tricks; but if you hit it hard, you may be looking at a late-evening top-up or very little left in the tank at the end of the day.

When it comes to recharging, the V40 is really quick. That smaller capacity paired with Quick Charge 3.0 leads to fast top-ups over USB-C, which you may need if you hit the phone hard. It also has wireless charging, and worked perfectly with my Samsung wireless chargers.

I know most people won't need more battery capacity than the V40 offers, and I certainly appreciate the lighter overall weight of the phone. But LG could've really stuck it to the competition by getting this capacity up above 3500mAh just to give a bit more longevity confidence to potential buyers.

LG V40

Conclusion

LG V40 Review

As I used the LG V40 for the past week, I wonder why interest in LG's latest phones isn't higher. A few years ago, LG was doing pretty quirky stuff with its phones that was polarizing (and sometimes objectively bad). Now, it's making darn good phones that match the competition spec-for-spec and feature-for-feature, and have a couple neat differentiators — and the V40 is a perfect example. It's not weird or compromised, it's just a top-end flagship with everything we expect in that class. It effectively lands between the Galaxy S9+ and Note 9, but offers just a little bit of LG flair to stand out. That's a fine recipe.

Purely phone versus phone, I actually like the V40 more than the Galaxy S9+ — but you have to look at the price differential.

The hardware is very similar to the Galaxy S9+. The display, too, is approaching Samsung's greatness. It has effectively the same hardware features in terms of battery, wireless charging, SD card slot, speakers, a headphone jack and IP68 resistance. The main camera isn't quite on Samsung's level, but the addition of a wide-angle shooter and neat camera software may make up for it in some people's eyes. I actually feel like LG's software is comparable to Samsung's as well — it has a little less polish, but much less bloatware and fewer odd quirks. And yeah, it focuses on Google Assistant instead of Bixby.

Putting aside LG's clear disadvantage of momentum and branding, the V40 is every bit as nice a phone as the Galaxy S9+. But that's really the issue for LG: it's making a phone that, on the whole, is comparable to Samsung's, rather than objectively better. In that case, what's the real draw for someone to try out an LG phone rather than stick with the Samsung brand they already know and trust?

4 out of 5

Well, it really comes down to a handful of choices on marginal differences — primarily, in the camera and software experience. You have to want the wide-angle lens on the back and fun camera software. You could also desire a phone that has a flat display rather than a curved one. Or you just don't enjoy Samsung's software. The soft matte finish on the back glass (except for the black model) is a small point of differentiation as well, but not a game-changer. Aside from those small areas, the V40 simply mirrors the Galaxy S9+ — and most people will be looking to Samsung by default. Particularly when the Galaxy S9+ is $100-150 less at retail.

Making a decision in a vacuum purely phone versus phone, I actually like the V40 more than the Galaxy S9+. I land on LG's side with the cameras and software, and find the other small differences to be inconsequential. But give me a $150 discount, and it's near-impossible to turn down the Galaxy S9+ in that scenario. Up against the Note 9, LG matches Samsung on price but loses out in battery and doesn't offer a stylus — a different scenario, for sure. Perhaps LG can truly compete in a month when the inevitable price cuts arrive.

See at Best Buy

Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.

89 Comments
  • I have the G7 and it is a brilliant phone. I think maybe LG are pricing themselves out of the market a little here, which is a shame - because the V40 looks amazing.
  • I agree a little. It could've been $849 and I would've been happy. I also desperately want the Morrocan Blue to be on T-mobile. Darn Verizon with their exclusives.
  • Out of market? It's cheaper than the iPhone XS and can do a lot more.
  • The V40 can do more, but I just can't wrap my head around spending a $1,000 on a glass smartphone that I'll need to replace in two years. I am a bit more comfortable buying an iPhone XS because of the resale value, years of iOS updates, convenient repairs and battery replacement.
  • You make a good point with the resale value. Nothing holds its value like an iPhone.
    I mean, except jewelry.
  • They had a chance to make this an easy buy by at least bumping the memory up to 128gb and bumping the battery. But nope, we'll go the gimmicky route and push 5 cameras!!! When the pixel takes better photos with one camera🙄 phone company's stay shooting themselves in the foot. Isn't memory dirt cheap?? Why not 128gb to make it an easy sell LG. ESPECIALLY at that price. C'mon LG
  • It would've been nice if LG had done 128GB, and I understand your point about the camera. But the V40 is able to do things the Pixel 3 will physically not be able to do. That no other phone can do. That's what they're going for. Versatility.
  • For me if LG add a stylus to this like the note ide jump ship. Loved my g5 even though it got a bad rep. That said I don't see me using anything but a note until someone can bring something out to compare to it.
  • LG's stylus' aren't good enough to be put into a flagship. LG would have to do some serious work on the stylus itself.
  • I am with you on this. Have a note 8 and love it but love someone else to make a stylus with a phone. Hate the curved screen on the note for me it's not needed.
  • I agree with the pricing. Should have been lower. For example the note 9 is cheaper on tmobile than the v40.
  • The number of camera sensors on a phone is irrelevant. It's the quality of the pictures that matter at the end of the day. The Pixels have all but set the standard for phone camera quality, and they have only 1 sensor on the back. But I guess multi camera phones are the new "thing" so if you don't have this, you get panned by tech blogs.
  • You make a great point, while simultaneously missing the point of the V40's camera system. LG didn't add more cameras for the sake of adding more cameras. Each camera does something a single sensor physically can't do. It's less about the gimmicks and the "depth-sensing" features that a single lens can do by itself, and more about having three different focal lengths on one phone. That's unheard of. As long as the quality of each sensor holds up, this is a fantastic solution. I'm sure the Pixel 3 will beat the V40 in straight single-camera performance, but it physically won't be able to do what the V40 can.
  • Exactly. It's versatility and more control vs quality and a camera that does everything for you. Some like myself appreciate more input in the result and the journey of a photo rather than just the destination.
  • And from what I've seen LG did make some serious improvements to the main camera.
  • As if they're going to let you have full control of any of the 5 cameras.
  • You'll have full control of the rear cameras. That is one area LG has typically been very good at. Their camera app has a robust manual mode.
  • The Pixel camera system would be more suited to me since all I want to do is just point and shoot. It would be fun to experiment a little with multiple lenses however.
  • Well, a 3300mamp battery with a very powerful 845processer & 64gb's of storage in late 2018, huh? Maybe the 5 cameras will equal the one on the pixal? Good luck with that. And a 1,000 dollar phone from LG? YIKES!
  • The V30 handles extremely well with the 3,300 mAh battery. LG has proven time and time again they can do a lot with a smaller cell. I think the V40 is worth what they're asking. It may be a little above the belt, but it's no worse than the Note 9, iPhone XS, or iPhone XS Max. LG makes good, solid phones with a lot of awesome features. People keep dissing their phones simply based on the company that makes them.
  • Android Authority claims only 4-5 hours SOT. I achieved almost 9 on the V30. With a larger screen to power, 4-5 hours is unacceptable.
  • Your V30 and the V40 both have the same size battery. The battery in my V30 is fantastic. I wouldn't get wound up about these tech sites. I'm sure the battery life will be great for us regular folk who don't work at a tech site focused on phones.
  • But the V40 has the SD845 which is downgrade compared to the SD835 in terms of battery efficiency. Every single phone using the SD845 has scored worse than last year's predecessor. If Google somehow bucks this trend that alone would speak volumes about having direct and smart optimization. Despite Qualcomm's market claims of more power efficient, the SD845 is a battery eater. No other way around it. I'm considering the V30 even now for this very reason.
  • Sad but true point about the SD845. Not much faster than the SD835, and less battery life.
  • *PixEL
  • What a shame. I really wanted this phone in the Blue or even the Red just not the Black. I said I was going to get it over the 6T just this morning...But yet again they follow the idiotic move of limiting the colors consumers have the option to buy based on region and carrier 🤦. (What sense does Blue make as a exclusive to VZW?) And why is LG pricing themselves along with Samsung, the S9+ can actually be had for less currently. I may just go with the 6T until the inevitable price drop and I can get Red or Blue on T-Mobile.
  • I'm going to wait a bit to see if blue comes to T-mobile.
  • There's no way I'd ever get this phone just because it has a smaller battery than many other options out there.
  • If anything like the V30 then that smaller battery will out perform a lot of them other batteries too.
  • 4-5 hours SOT, says Android Authority in their initial review. Hardly.
  • You know that battery will be fine.
  • I've seen a few conflicting views. I've seen people say it's basically the same as the V30, and is still better than the G7.
  • Not with the SD845 it won't.
  • The big worry about the G7 was the battery... But I'm always left with about 30-40% at the end of a long day.
  • Exactly. It's not always about mAh. LG has always done well with their batteries.
  • Hopefully it is much better in real life. On my v30 i get up to 10 hours of SOT if im watching videos/streams on youtube or twitch. Thats with the screen brightness always above 50% btw.
  • This looks very promising and I am loving the g7. If there is a $250 rebate like there was with the Verizon launch, I am all in! If not, I may ride out the g7 a couple months till I see some type of deal come up.
  • All that was needed is a bigger battery and LG would've had a slam dunk. What a major letdown. I would've forked out the money too.
  • The battery will be fine. I promise you. It's the same size in my v30, but with a more efficient processor.
  • It's simply not good enough when you're competing directly with Samsung. I'm sure it could last the day with moderate use, but that's not the point.
  • The SD845 is not more efficient at all. Battery tests compared to the SD835 across many different sites have proven that already. It's just a marketing term.
  • Totally agree. My S9's battery life is pitiful and even worse than my S8 so my S9 is going back. I currently have a Mate 10 Pro and after using it for a few weeks I could never go back to a device that couldn't at least match its battery life and to my knowledge, that phone doesn't exist.
  • I totally agree. My s9 is the worst when it comes to stamina. It doesn't even get me till 3PM being unplugged at 9AM. I have a LG V30 and a one plus 6 and they're a whole different ball game. Never have battery anxiety. The mate 10 was great at battery life too, but I didn't care for its camera or lack of wireless charging
  • I loved my V10 and V20, and I was looking forward to the V40, but as a current owner of a Note9, I just don't see any reason to switch, same size screen except it has a notch and a smaller battery
  • Crappy battery kills the package for me.
  • This month will see the launch of the Mate 20 / Pro, OnePlus 6T and Pixel 3 / XL. All of which are likely to have 128gb storage as standard. 64gb for a flagship phone, at the end of 2018 and in this price range, is poor. It seems as though LG have positioned the V40 to compete with last year's flagships, all of which have the 845 chip, but are pricing it to compete with newer offerings. As usual, there'll be a big price drop within a couple of months, then we'll see what the real price is.
  • These camera wars are starting to remind me of the ridiculousness off the "blade wars" between Giellette and Schick about 10 years ago. Each company kept trying to one-up the other with the amount of blades on their razors until it became superfluous, and and borderline ridiculous. After a point, the incremental blade did nothing to improve the shave, and only raised the cost of a disposable razor to insane heights. It appears that's exactly what we have here in today's "Camera Wars."
  • Why? Because you use no creativity when composing photos? Once you have had multiple lenses to get that perfect shot, it's hard to go back.
  • I agree with you to a point, but LG did this right. Their phone can do things a single lens physically cannot do. No other phone has this much versatility. The P20 Pro uses three cameras mainly to augment the main camera, which isn't necessary. That isn't the case here.
  • I have 2 lines on T-mobile. My primary line, which is a regular Jump line, has the LG V30. My second line, which is a JOD line, has the Samsung Note 9 (upgraded from Samsung S8). The LG V30 is a good phone with decent battery life, of course it comes up short in many ways compared to Note 9. I will probably upgrade to the LG V40. Do wish the V40 came with 128GB memory as the minimum.
  • Five cameras....ok.... Glass back = FAIL. LACK of removable and replaceable battery = INEXCUSABLE. Especially when it is only 3500mah with such a power hungry system. Overall,, chalk it up as a FAIL. IF WE WANTED AN IPHONE, WE'D BUY AN IPHONE.
  • What exactly are you buying then?
  • The 845processer is a lot more power hungry than the 835. A 3300mamp battery is not gonna get the job done. Plus the base storage is 64gb's. Nah, not for the price LG is asking. And their software ain't the greatest! It appears the note9 offers more in the same price range!
  • I've come to realize that LG just does not see the battery as being as important as it should. They consistently undersize the batteries in their devices and it's the primary reason I've decided not to buy another LG device after my G6. Battery is one of the top three most important aspects of any device to me.
  • If this was 750.00 it would have been an easy choice. After taxes it's a 1,000 dollars. No way, it's just too much for what's offered! The note9 just offers more, s-pen, 4000amp battery & 128gb's of storage!
  • I was hoping for a 4000 mAh battery, don't want to stand in line with the iphone folks waiting for an outlet at the airport. The other big deal is no Android Pie, I want my Pie and eat it too.
  • Aimed straight at Samsung! Why not Huawei or Apple. LG besides the brand legacy has competition above it needs to displace in the top 3 spots.
  • No thanks , no monthly updates same my co-workers V30 which is still on stuck on August. My SONY XZ Premium is on October and gets updates every month.
  • Gotta laugh at anyone who wastes money on anything LG makes. LG stands for Low Grade on the Android platform worldwide nobody buys LG handsets. At the end of the day 900$ for this 64gb, 3300mAh battery, crappy display is the biggest joke on the Android platform ever... Note9, S9plus, and S9 pimp slaps this silly LG handset so easily it's comical. Matter of fact the Pixel 3 and Pixel 3xL as well as all the iPhones will never touch the Galaxy Note 9 in 2018.
  • Wrong. The Pixel 3 XL is going to be the biggest joke on the Android platform. It gives a whole new (opposite) meaning to "Top Notch" when it comes to phones.
  • Ha
  • Only a 3300mah battery really? Manufactures sacrifice battery size in favor of a slim profile. But yet look at Huawei with the Mate 10 pro for example still quite thin despite having a quite a large battery i easily got at least a 1.5 days on a single charge.
  • A friend of mine had a LG G3 that suddenly would not charge even though when you put a fresh battery it would see it and it wasn't the port because you could still connect to a PC. A colleague's LG G4 got stuck on reboots one morning until they had to replace the motherboard. My LG 5.1 Blue ray home theater with wireless speakers (the back ones) suffered so many failures while under warranty that when warranty was over I was screwed, because they failed again. I also had a 24" Monitor from LG that died immediately after warranty period was up. The thing with Samsung is that we still have a couple of Galaxy S3s we bought in 2012 and they still work, the Samsung made Nexus 10 I bought online (Google hardware is not available in our market) in 2013 is still used daily by my wife. That's not counting the super long lasting washing machines from Samsung, we're still on a second one in a 19 year period. So the thing is that in my first hand experience, Samsung hardware doesn't seem to die while LG hardware seems to wink out at a moment's notice. That is one of the reasons I don't see myself putting flagship money on LG hardware.
  • I think LG just priced themselves right out of the market. Verizon will have it for 980.00. Add tax it's over a g-whizz. Instead of making consumers wanting to purchase this phone many people will not, it's that simple. This phone no way competes with the note9 & not many can. The note is just a much better value if your going to spend 1,000!
  • Aimed at Samsung for what? To top their blurry processed images? Aim for the pixel.
  • I wonder if they still use glass element lens in their cameras. Also that battery capacity really makes no sense. Even one plus is going bugger this year. A cool color variant would've definitely been a bonus. I'm kindve done buying LG after they screwed us with the G5...smh.
  • "it's at least somewhat self-aware of the fact that very few people want its apps, so it's cutting back on the offerings" YOU don't like manufacturers' apps, don't put words into people's mouths. I actually prefer Samsung apps over most of Google's apps: Samsung's browser is incomparably better than Chrome, Samsung Messages, Email, Health, Videos, etc. are MUCH better than their Google counterparts. Now, when you're a reviewer switching smartphones every couple of weeks, you obviously can't test manufacturers' apps in the long run so you only like Google's apps. But just try to own a Samsung smartphone for 2 years, and you'll see the benefits of this ecosystem.
  • I personally don't like Samsung's design language at all. They do some really cool things and include some awesome features... But I simply don't enjoy their software or how it looks. I prefer the cleaner look of LG UX, and I can use Substratum to give it a darker look to use that OLED display, so the white doesn't bother me much. LG's software is far from perfect, too, but the Pixels just have too many compromises hardware-wise, not to mention exclusivity, that make them not an option for me.
  • Pre-order at VZW and get $200 off, makes it $780. A litte better.
  • A "good" dac? What an understatement. It's of the highest quality. But the notch kills it for me. I'll stick with my V30.
  • After seeing the atrocity on the Pixel 3XL, this one doesn't bug me at all.
  • "A phone this big should have more battery" This is something that keeps me from planning to get another LG device after my G6. LG simply does not give enough priority to battery. I won't go so far as to say my G6 has awful battery life, but it certainly is disappointing...particularly after having had a phone before that with a 4000mah battery that lasted me two full days without a charge.
  • I was ready to pre-order that Moroccan Blue...until I found out it's Verizon exclusive -_- I understand if other carriers can't have it for the time being but why not allow Unlocked versions have the option for blue? Oh well still looking forward to it when it arrives
  • Why was this 2 week old article reposted an hour ago?
  • I haven't had a LG phone since the LG G2, and I loved that phone.
  • G2 was the last lg phone with a respectable size battery. V40 is over an inch bigger than the g2 & has almost same size battery. Fail.
    After bootloop issues with 2 g4 phones, I no longer trust lg.
  • Thank you! Finally a fair review of the V40. I am using it for 3 days now, and it is near perfect for me. I've been free Jump upgrading it from T-Mobile, and I am getting the pre-order bonus of a free DJI Osmo Mobile 2 gimbal and a 256GB microSD card. This is outstanding. I upgraded from the V30, which I enjoyed for a whole year, i.e. no other phone, S9+, Note 9, IPhone SX max, tempted me enough to switch. Before the V30 I had an S8+ and my wife has the S9, so I have plenty of comparisons. I absolutely loved the camera on the V30, which produced regularly better shots and video than the S9, and the V40 is a huge improvement in this department. Camera features and processing are near perfect. Best ever! The low weight is a big factor for me. Very handy, and it doesn't pull your shorts down like those Samsung heavyweights. Battery has been more than sufficient for me. The V30 had the best battery time of any phone I ever owned, and the V40 behaves comparable so far. The other big plus for me are the sound features, from boom box to DTS:X 3D and Hi-Fi Quad DAC this has to be the best on the market. The only thing I sometimes didn't like with the V30 was the display. It was a bit hazy in direct sunlight. But the V40's display!!! Unbelievable! Super crisp and 537 pixels per inch. Best in class.
    Charges super fast, UI + Nova launcher very intuitive, responsive, and beautiful. Free 2nd year warranty from LG. Can't think of anything I am missing or would want to be different. I am super happy, and with the pre-order promotion and T-Mobile's Jump upgrade and financing, the phone feels like a deal as well. I think the only thing that LG phones are lacking is a good marketing department.
  • I'm happy to hear it! I'll be wanting to get the V40 from T-mobile whenever I can but it'll likely be a few months, unfortunately.
  • Thanks for your input! I currently have a V30 (since it came out) and love this phone, it consistently takes better photos and especially videos than my friends iphone x and 8plus (especially at a concert, no one comes close to lg's microphone set-up). I am still on the fence on whether i want to upgrade just because im reading alot of not so favorable reviews on the v40.
  • Price point on the V40 will be a problem.
    I think it's a very good phone, but People are going to buy the Notes, iPhones and mid range Oneplus's.
  • Still rocking the LG G6, which was the first phone LG made with this design language. Really impressed with how well it's aged. Really good chance that I'll upgrade to the V40 when it gets its inevitable $300 price cut. Really hope LG gets more traction. They are doing a lot of things right.
  • What is really great about this phone is that LG have improved their OLED panels to a point where screen quality is no longer an issue. We need completion for Samsung to keep them improving. It is also nice to see LG building "good" phones. The G6, V30, G7 & V40 are all great devices with no real weaknesses, unlike LGs of old - the G5 was a cool idea with bad implementation, like a lot of LG phones from the past. I just hope they can get the updates right. Not version updates so much but security patches at least bi-monthly, that would build a lot of trust with us enthusiasts. Also remember when the V20 was the first phone announced (of course there was the inevitable LG pause before sale) with Android 7.0? And now the V40 launches on 8.1 and not 9.0 - Huawei just launched a 9.0 device.
  • I wasn't expecting much from the camera based on other early reviews, but to my eyes, those photos in this article look amazing!
  • Please for the love of god, Please don't take off a score of a phone feeling light. If anything tech journalists should praise a company making lighter phones. Heavy phones strain your neck and shoulder muscles and will eventually cause health issues and muscle issues in this generation. So please don't associate heavy phones as being good.
  • The v40 should have Qnovo charging tech as well.
  • Should we expect improve performance with the new software drivers in Android 9?So theoretically, the performance of any Snapdragon 845 device should improve with Android Pie. LG also employs Qnovo charging tech into their devices which Samsung does not...but I believe Samsung also has a system in place as well.
  • I'm a little concerned about their display quality. I have a LG V30 and in my unit I have a spot of dead pixels. No abuse or real cause for it either. I'm not the original owner and don't know if their warranty will cover it. I just want to let you guys know. The blue shift issue is nowhere as bad as people were saying
  • While the V40 is a very nice and capable phone, it has two glaring problems. A glass back and a non replaceable battery. I may be one of the minorities that keep harping on this, but I will not cough up $150 for a reman phone when a battery can be replaced (if it was designed to do so) for about $30. Swing and a miss LG
  • I think "feature creep" should be added to the new Merriam Webster dictionary.