The SIM-free price of the European (GSM) HTC EVO 3D has been reduced once again by one UK retailer. Following its initial price cut to £250 last month, ASDA Direct has now dropped the EVO's price tag to £229.00, making it considerably cheaper than just about every other high-end handset out there. When the EVO 3D launched in Europe last August, it was priced at over £500 off-contract, so this represents a significant mark-down (and perhaps says a little about sales of the device on that side of the pond).

The EVO 3D's internals may no longer be bleeding-edge, but it's still a high-end product -- specs include a dual-core 1.2GHz CPU, 1GB of RAM and a 3D display at qHD (960x540) resolution. On the software side, you'll find Android 2.3 Gingerbread alongside HTC Sense 3.0, and the phone has been promised an upgrade to Ice Cream Sandwich later in the year.

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Even if you don't care about 3D (and we're mostly indifferent ourselves, these days), this is still the most smartphone muscle you're going to get for £229. If you're tempted, you'll find more info at the source link.

Source: ASDA Direct; via: @paulobrien