Android Central

The Google Play device store has launched in the UK, with pre-order pages now up for both 8 and 16GB flavors of the new Nexus 7. And Google's being just as aggressive with its British pricing. The 8GB model's up for pre-order at just £159, with the 16GB version selling for £199. The £159 price point will make the Nexus 7 a stand-out device, as previously you'd be lucky to get a super low-end unbranded tablet for this kind of money. It's also less than half the UK price of the iPad, making it much closer to impulse purchase territory than anything with an Apple logo.

The UK Google Play Store says devices should start shipping in 2-3 weeks, which fits with the mid-July timeframe announceed on the U.S. Play Store.

Fore more on the Jelly Bean-powered Nexus 7, be sure to check out our hands-on article and initial review.