YouTube is rolling out three new initiatives, all aimed at bringing viewers the most relevant content to the breaking news topics they are looking for.
When breaking news happens, there is often tons of user footage that gets uploaded to the Internet and YouTube. Realizing that this trend is growing, with more than 5 million hours of news video watched daily on YouTube, the company is rolling out some new initiatives to "support the discovery and verification of eyewitness news." These three new initiatives are YouTube Newswire, First Draft Coalition, and WITNESS Media Lab.
Of these, people will likely find YouTube Newswire to be most beneficial, as the feed will bring the most relevant videos to the surface in one easy spot. Here is a brief description of each of the three initiatives:
- The YouTube Newswire: In partnership with Storyful, a social news agency we've worked with since protests broke out in Tahrir Square in 2011, we're rolling out the YouTube Newswire, a curated feed of the most newsworthy eyewitness videos of the day, which have been verified by Storyful's team of editors and are embeddable from the original sources.
- The First Draft Coalition: You could say that user-generated news video is today's "first draft" of capturing an event that took place. But when it comes to incorporating this content into the reporting of a news event, verification is a critical step for any newsroom -- and not every journalist knows where to start.
- The WITNESS Media Lab: Over the past decade, YouTube has provided a platform for people to share eyewitness video of human rights atrocities around the world. In partnership with WITNESS, we are supporting the WITNESS Media Lab, a new approach to tackling pressing human rights issues through the analysis of citizen video.
These new initiatives are live now, and you can already check out some of the curated feeds that YouTube Newsire has to offer.