Uber is looking to make paying for rides for friends and family members a bit easier with the addition of Family Profiles. Family Profiles, which are only available for Uber customers in Atlanta, Dallas and Phoenix for the time being, allow you to easily share payment information with others to cover the cost of their trips.
If you're in one of the launch cities, you can set up a Family Profile by heading to the Settings menu and tapping the "Add a Family Profile" option. From there, you can select up to 10 contacts you'd like to add to the profile, and an invitation will be sent to each. Once the invitation is accepted, the invited family member can then select the Family Profile as their payment method for rides, and the organizer will automatically be billed for each ride.
While only available in Atlanta, Dallas and Phoenix for now, it's likely we'll see Family Profiles expand more broadly in the future.